The secrets of the TV game

Since the millet, music, Lenovo and other Internet enterprises into the field of intelligent television, accelerated the traditional TV manufacturers Tcl, Skyworth, Hisense and other enterprises in the pace of transformation of Intelligent TV, 2013 Smart Television became the next gateway to the Internet, the smart TV era has also entered into people's lives, However, the 2013-year Smart TV is only a start of the year, smart TV shipments of only 900W units. 2014 with Ali, music, millet, Lenovo and other enterprises to promote the use of Android this open source system to develop a variety of intelligent boxes, the smart TV to become popular to thousands court. According to statistics 2014 years a year smart TV shipments breakthrough 2000W, intelligent box shipments reached 5000W units. (Data Source: Glen Research)

2015 intelligent boxes spread in various provinces and cities, according to the familiar with the Nanjing area as of February 10 has been all paved OTT box, some provinces and cities have begun to replace the public free OTT box, the momentum of its development is unprecedented spectacular. With the constant release of policies around the world, 2015 Smart TV and box popularity presents a good start, as the two carriers of TV game Smart box and smart TV, the development of a new world, but at this time the competition of Android mobile phone is more intense, in such a sharp contrast, While many Android game developers are looking to the Android TV platform, the Android TV game is less popular than Android, and more developers are not familiar with some of the Android TV rules.

So today we're going to go through the TV games together. From the game matching mode, cooperation mode, payment method of three categories to explain.

Fitting Way

Android TV game industry in the current mainstream of the adaptation method has three kinds: CP own fit, the two sides of the cooperation, cooperation with the appropriate.

CP Self Adaptation: At present, TV game adaptation is mainly using the Android standard handle protocol and private agreement two adaptation methods, private agreement appeared in the early market, 2013 before the main adaptation method, is being gradually replaced by the Android standard handle agreement.

Cooperation between the two sides: the cooperation between the two sides is mainly in the large CP and the channel side of the cooperation, CP according to DP or DIP screen adaptation technology, to ensure that the TV user's visual enjoyment at the same time in order to ensure the perfect control of the game will be the key to the appropriate part of the transfer to the channel side to fit the way, such as in the hands of the "National Shootout" Matching with the grape game room.

Partner Fitness: The current TV market rival market is not that strong, TV market is still in the state of lack of products, and TV channel partners for the acquisition of a good game to do a value-added service, that is, the CP Free fitness game, so that the CP reduces the problem of adaptation.

Cooperation mode

Android TV Game mode of cooperation and hand-travel cooperation mode, we from the single and online games two categories to see.

Single-Machine cooperation mode: 1. Transport: The current Android stand-alone TV game main mode of cooperation, access to the various channels SDK. And the game of the combined transport is divided into: single channel and multi-channel intermodal transport. For example, the industry's favorite game of Love in their own platform for the main operation, do not play the distribution of the game; The Grape Games Hall not only shelves its own platform will also distribute other hardware and software channels.

2. Single generation: Some channels of the existing single generation business, such as grape game halls.

Online games cooperation: The current TV game channel for the basic mode of transport, CPS is divided into ways.

Payment method

TV games currently pay less than the way the hand tour so diversified, at present there are two main ways: scanning two-dimensional code mode, short payment method.

Scan two-dimensional code payment method: In the payment of the time pop-up Alipay/micro-credit payment code to the player to scan payment, will pay the way from the TV side to move the end of a way, perfect fit with the existing player pay habits, for the current TV channel mainstream payment methods.

Short-term payment method: more applicable to single game, currently only a few of the grape hall, such as a few channels to access the payment method, from our background data (access to the short payment method of several games), its pay rate has been significantly improved, in the same type of homogeneous games in the rate of payment nearly 10 times times the huge difference between this phenomenon.

2014 Smart Box Several radio and television was Curbed, and smart TV is strong, with the regional free laying OTT box project began, in 2015 Smart TV and smart box will explode the growth, at this time ANDROIDTV game will also use smart TV and smart box of the rise of power, It must be a different view of the TV platform when the TV payment is already convenient.