The secrets of the online gaming industry

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China's online gaming industry has a high profit, unique in the world. Despite the high royalties, but only by proxy, online operators can achieve a gross profit margin of 80% or 90%, net interest rate is 60% or 70%.

Also unique in the world is the domestic network game management means. In other parts of the industry are through the monthly subscription system, VIP members and other traditional fees to profit, our game companies have creatively launched a prop charging mode. Get rid of the "only 24 hours a day" distress. The so-called "free mode" is actually let the user's props, equipment to pay into a bottomless pit. With enough to form an interactive population base, a fictitious economy emerges.

Inflation”

Domestic online gaming companies are clearly referring to the real world of super bankers to make money, using inflation as a financial weapon to exploit the players. League Youth Association Project Department director Shao Dehai to "journey" as an example, explained the game inflation process. "Journey" launched the insurance system (now changed to "5 times Times Upgrade Award"), the original cost 2000 yuan can only buy 20,002 gold. But to buy 2000 yuan of insurance, you can pass some efforts to earn 10,002 gold, a full 5 times times more. Since gold is a necessity in the game, it must make a lot of players who want to continue to live in the game to pay for it. So the "journey" to increase the amount of the purchase limit to 5000 yuan, and then change to the role of reincarnation can buy another 5000 yuan.

"At least 5 times times as much inflation has come when everyone has almost all the insurance," he said. If 1 million people buy full insurance, deduction of a variety of fees at least 2.5 billion yuan will fall into the game company's account, the game company just changes only a few numbers, the 1 million players are sadly back to the starting point, no matter how gorgeous equipment appearance, we are also standing in the starting line of poverty, The wealth that had been invested had been dashed. And this is the "journey" the highest level of money. Shao Dehai said.

"Hand of God."

The virtual world of online games is created by the game company. In order to obtain higher commercial returns as soon as possible, the domestic game enterprise often abandons the social responsibility, develops a kind of malformed network culture, this kind of game enterprise has become the God in the game. Foreign game operators to create a game, it will not be too much involved, but let the players explore their own, such as "World of Warcraft", "Second Life" and so on. But the Chinese game is littered with traces of the hand of God.

Game companies directly involved, resulting in the concentration of wealth to themselves. When gaming companies defy law and morals, chasing profiteering, they will dig deeper into three big traps: rich material rewards, hate-making and fuelling, and implicit but relentless inflation. Turning millions of players into fish on chopping boards, wasting slaughtered.

A network game company's boss Li Feiyun (a pseudonym) told reporters, and "Warcraft" is different, the domestic game creators can not endure the "calm game." In this virtual world, "peace" is despised and war is respected. The game company will provoke the union contradiction, even directly to the guild President Money, ask him to lead his guild to attack others. In this group of fighting, killing, a lot of material consumption. China's many game systems can directly arrange the "national war". Hundreds of of people fighting the "national war" has occurred. "In addition to killing, there are pornography, gambling and so on." These cultures, which cannot be recognized in real-world values, all appear in the web. The net swims the enterprise is relies on the human nature the weakness, lets the player willingly pulls out the money, but this money finally all flows to the former pocket. "Li Feiyun said.