The segmentation of the pocket shopping path of the mobile electric business counter-attack PC end

"Billion Power network News" April 18, billion power network learned that once only in the mobile end of the layout of the Shopping Guide website Fruit Library, in the recent reverse into the PC end, online web version of the site, while another shopping mall pocket shop is completely abandoned the PC end, focus on mobile application development.

Two different development paths behind, indicating the mobile shopping site to occupy the future of the portal, is the user's desktop or mobile phone? In this respect, the fruit Bank CEO Zhou Shijun and Pocket shopping CEO Wang respectively to the billion Bang Power network told their respective strategic direction.

Fruit Library CEO Zhou Shijun to billion power network introduction, the latest launch of the Web site is mainly based on the following considerations:

First of all, the PC side is more conducive to the implementation of UGC (user contribution content), play more. Zhou Shijun pointed out that in the pure mobile end, the fruit library is mainly through the compilation of selected Taobao products, users are mainly selection and consumption, and on the PC side, users can take the initiative to share their favorite treasures.

Secondly, with the development of fruit storehouse, the quantity level of commodities is also increasing. Some users want to see the previous selection recommendations of the fruit library, and the mobile end of the linear update can not meet this type of demand.

In addition, when the Web version is online, users have two choices of Web page and mobile end. For the fruit library, this is the opportunity to occupy more user time.

Zhou Shijun revealed that last year in the fourth quarter, the fruit Library began beta version of the Web page, and try to add products and write comments. "Perhaps because of the early atmosphere to create a good, users to participate in the recommended products and reviews are good, there are a lot of merchandise to appear in the Hot list." ”

PC-side web pages are more likely to include advertising prospects, of course. Zhou Shijun said that the fruit bank does not exclude the advertising model, but also stressed that "commercialization does not necessarily have to be advertising."

The web side is not the only one in reverse from pure mobile applications. According to the Billion power network, photo-sharing service Instagram announced the launch of the web version in late 2012, the domestic mobile medical app Spring Palm Doctor also released the Web version in February this year.

Unlike the above application, shopping for the app pocket is not very promising for the PC side. Pocket shopping CEO Wang to billion power network said: "From the inception to the present, we have never intended to do the PC end, the first on-line version of the page is mainly to make a reference to compare the PC and mobile phone user habits of differences." ”

Wang analysis, Taobao 2012 years of desktop computers, notebook computer sales are falling, and the ipad and smartphone sales have been soaring. At the same time, the Internet's PC-side traffic is already slipping and prices are getting more expensive.

"5-7 years from now, it will be the world of smartphones and tablets," he said. "He thinks the market is big enough for the mobile, so never thinking about doing the PC side."

Hotel Reservation class application "Tonight Hotel Specials" co-founder Jinxin to billion power network analysis, pure mobile applications launched PC end is not to waste their own brand awareness. "For example, an application now 10 million people know, but 8 million of them are mature Internet users, only 2 million people are mobile internet users." In this case, either wait for the 8 million people to be turned into mobile internet users, or they can only be wasted. ”

Jinxin said, in fact, the hotel today's reputation is also a certain waste, a lot of people know that the application of the main still active in the PC, but because the energy is not enough, they are not ready to launch the PC side to cover this part of the crowd.