The sense of achievement is to discover the world objective law

Introduction: Before the interview Guo went to the disease, there have been dealings with his colleagues said that this should be a relaxed exchange, because as the Sichuan people's Guo natural humor, talkative, and beyond the general human philosophy of vision. But for the liberal arts students I, Guo that advanced thinking and even talked about the physics of the principle, indeed a little panic. But in the interview see my distress Guo to disease indifferent smile, comfort said, if everyone can read the chief executive's thinking, but also CEO why.

The Orchid Pavilion is located in the Beijing 798 Art District near the office building, the wall affixed to each country's business situation, many foreign staff are still busy. IPO two months of the Orchid Pavilion market share price has been good, but Guo to disease as always low-key, in the interview with Sina Science and technology, Guo to disease in good mood, the initiative said, "I give you a description of the future of the electric business bar."

Future

This scenario assumes that in the future of intelligent life, such as the home has a refrigerator, it can be stored in the user to the food category, the progress of food, coupled with the user some basic information settings, to determine the user likes to eat what kind of goods, need to replenishment, and the number of replenishment.

After analyzing the conclusions based on the data, the refrigerator will automatically place an order with the electric Company through the system. And the electric Company will pass the small unmanned aerial vehicle, quickly will carry the food to the user's windowsill (the windowsill receiving system in the future will become the user standard), the user only needs to wake up in the morning, takes the food from the windowsill, then puts in the refrigerator.

This is not an issue that Guo often explores with his friends, because in his view the above scenario is easy to achieve and may occur in the next 30 years. And he would be more obsessed with the question of 100 years later: If a photon is stationary, it can be transmitted to outer space by a beam of light, and then a huge solar sail absorbs solar energy and transmits it to the Earth.

That sounds a little far-fetched, but for Guo, who graduated from China class and has a master's degree in electrical engineering from the University of Illinois and an MBA from Stanford University, this is not particularly esoteric.

Even on the second day of the Blue Pavilion Market, the Orchid Pavilion market in the United States, executives and staff to go shopping in the group, most people are sleepy in the car because of the busy listing, but Guo goes to the disease but is interesting and also from the China alumni, Orchid Pavilion set potential CTO Pandahai all the way to explore such as four-dimensional space to see three dimensions of the problem.

This is not surprising in the case of Guo's illness, "Don't you think the world has suddenly changed dramatically in the last 5 years?" We live on the eve of a technological explosion. ”

Then, Guo went on to describe the Google car he saw in the United States: The driverless car, which uses high-speed rotating cameras, radar sensors and laser testers to identify other vehicles and navigate through maps, has been running for 500,000 miles, and Google CEO Larry Page often sits on it.

"The most important thing here is that the Google car is licensed. Guo went to disease to say. In May 2012, the Nevada State of the United States issued the first driving license for Google cars, which means more Google cars will be on the road in the future. "So the world is changing. ”

Right now

But what does this exciting future have to do with being a foreign trade company in China today?

The core is the company's development strategy. Guo went on to think that the most important thing for a company is that every day knowing what to do the next morning, these are very specific and trivial things, but very effective. Another thing to know is how the world is going to be in the next 30 or 100 years, and these two things are combined, and the chemistry that follows will naturally happen one day.

The future of the world, in the case of Guo to the two words, large data and cloud computing, if the next day to do things, then how to use digital and internet technology to make the orchid Pavilion set potential to develop better.

"Mathematician" is the orchid Pavilion set potential internal to Guo to disease evaluation, Guo to disease "superstition" the degree of data, every day its read mail 80% is machine issued. "I don't read emails because people write emails with stories and no stories to tell. ”

Orchid Pavilion Set Potential as a stock of broken ice listed, not only attracted the attention of the capital, also in the electric business industry caused discussion: Why in the fierce battle of the electricity market price war, vertical electric companies have to collapse, but also have the concept of electric business continued to IPO, and looks downwind, unlike last year only goods will be "bleeding listing" of the tragic scene.

Guo to the disease summed up the success of the Orchid Pavilion three points: first, business model. A rooted China, 100% to enjoy China's cost structure, but through the Internet to the success of the world market; second, supply chain. For example, in a wedding dress, no company can make a wedding dress on a large scale before the Orchid Pavilion is set. Third, data. All decisions are given to data.

"In terms of data, the commercial logic of the Orchid Pavilion is two, first, after the implementation of the verification." Second, test any hypothesis. Data is the final word, there is no data to find data. Guo went to disease to say.

This embodiment, in the Orchid Pavilion set potential before the listing of a lot of media coverage, for example, to help the wedding small factory in Jiangsu and Zhejiang to improve management and production processes, so that they become adaptable to the needs of the electrical manufacturers, the specific details include the processing method is 4 or 5 people, how to call the platform design, how to do a division of labor to do better and so on.

In addition, Orchid Pavilion also launched the concept of "virtual company", unlike some multinational companies set up offices in various countries, the Orchid Pavilion is not too many employees overseas, but the use of "crowdsourcing" mode, that is, the work of the task to the free voluntary form of outsourcing to the non-specific individual practices.

One to do foreign trade-oriented companies, in overseas incredibly with crowdsourcing mode, will not face a great risk? When Guo decides to set up a virtual company, internal has also been questioned, but believe that the time value of the fragmentation of the Guo to continue to persist, and the fact that the Internet is highly developed today, as long as the incentives, copywriting, customer service These jobs can be outsourced, and this has become one of the more successful within the company's project.

What is the next day for the Orchid Pavilion after the listing of financing? The answer is to expand overseas markets, such as how to do more business in more countries, the current 22 predictions of how to deepen the country, the second is the advent of mobile internet, how to keep pace with the mobile shopping.

What about 30 or 100 years from now? Back to the beginning of the issue of unmanned aircraft, Guo to disease seems to have become more and more aging of China's society, is now a lot of young people delivery, but 20 years after the delivery of the elderly, where there are so many young people to deliver it? And this has a huge impact on the development of the electricity business in several decades, if the automatic delivery problem is not solved, the distribution cost will be increased exponentially.

"Google is the company that does the search, can also do driverless cars, Sharp was the first to make a pencil knife, Nokia was the first to do logging and rubber, a company to do electricity, can also make unmanned aircraft, may become the world's largest with hundreds of unmanned aircraft network of a company. Guo went on to say, all the people in this world and the company are the same, important not from where, but where to go.

Exam

A person who does not like to tell a story, in the elaboration of so many philosophical theories, obviously will not be heavy color to talk about the IPO, in Guo to disease, the whole listing more like a college entrance examination, and the biggest difference after the listing is every three months to hand in a transcript.

In fact, the entire listing process is not as magnificent as the outside world expected: a year ago launched the IPO, every few months Guo go to the disease and the executive team will fly to meet with investment banks, financial statements and numbers are good, the capital window opened on the hurriedly IPO.

For Chinese companies, tell what kind of story to the investor is very important, such as Youku said oneself is China's youtube+hulu, Qihoo said oneself has the user second only after Tencent's software, certainly also has the story not to say successfully, the anecdotal rumor thunder listed, already cannot use "China third big software" to impress the investor , using the "digital media content consumer Internet platform" concept that Wall Street did not buy the account.

There is no reference to the success of the Orchid Pavilion, the Cross-border business is not too many twists and turns. Of course, investors will still ask a lot of questions, such as how to solve the marketing costs are too high, repeat the purchase rate is low and so on.

Guo went on to think that the most important thing is not to tell the story to investors, but to solve two things, one is to make investors feel that you can be trusted, what things are frank communication, and the second is to let investors feel that you have the potential to continue to develop.

Speculation on the listing, such as by investors forced, not listed also can be good, and so on, Guo went to the disease and not too many responses, he said for the Orchid Pavilion set, the company developed so many years, listed as if the time to face the college entrance examination, there is no need not, and any company needs to follow the rules of the capital market.

"Those who complain that Wall Street does not understand the Chinese Internet, if they have the ability to not take VC money, it will not be listed." Ren did not take outside funds, no one forced Huawei to go public, since take VC money, either listed or sold, which is very simple in the capital market, the United States does not have any entrepreneur said so, but in China can become a topic of discussion. Guo went to disease to say.

In China, many companies are reluctant to communicate with investors, Guo went to the disease that this is only part of the work, should not carry too much emotion to do, in fact, before the listing of the road, LAN Pavilion set the team around the earth flew a lot of circles, and many people in a year or two saw many times, after the listing is to continue to communicate, "with the same test, Communication is one of them, you have to test a good or excellent. ”

Based on good communication with investors, the Blue Pavilion market listing process to advance quickly, especially in pricing, and other companies to shoot tables, tears of the scene, the Orchid Pavilion Bazaar is a meeting, the directors discussed, only spent 10 minutes.

"What good would it be to have 1 dollars more?" Can you get more meat? No, so with the city on the line, the most important thing is to do a successful listing, the back up a 20%, we all happy, more than 1 dollar final fall of splinters, the next day was a person accused, good. Guo went to disease to say. At that time, the Orchid Pavilion Market received close to 10 times times the oversubscribed subscription, the first day rose 22% to charge 11.61 dollars.

Listed on the day seems not too many surprises, Guo went to the disease and senior officials 2 weeks ahead of the American roadshow, basically rarely sleep, the day before the listing of a relatively adequate 5 hours of sleep, to the NYSE for breakfast and then enter the trade, Guo to the disease has not been from the noisy bidding and red to green numbers in the opening of the Ease of God, was pulled to do 15 consecutive interviews.

After knocking out the closing bell, Guo to disease scene received CNBC interview, a day after all the links, all the staff applauded, then the Orchid Pavilion set potential executives walked back to the hotel, evening and investment banks and investors to do a celebration feast, the next day to the New York famous Woodberry Shopping ( Many companies have been successful after the IPO to the high-end shopping place five avenue.

"College Entrance Examination" finished, next orchid pavilion set Shang face "three years a quiz, one year a big test" of the financial results, this is a very stressful thing, don't say Orchid Pavilion Bazaar, if Apple, Google can not be satisfied with the answer, the share price will be tumbled. But Guo is not worried about the various difficulties outside, he is more concerned about how to solve the difficulties.

"Everyone said that do not repeat the purchase rate is low, but in fact there are lower such as coffin, burial goods, but in the United States there are several successful listed companies specialize in burial products." Each company has its own internal logic, some rely on a high rate of repeat purchase success, and some rely on high success, the key is to see their own business model. "For investors of all kinds of questions, Guo like to use numbers to speak directly to the financial statements."

In corporate governance, Guo is fond of referring to the second law of thermodynamics, the principle of entropy increase (in the process of irreversible micro-changes occurring in isolated thermodynamic systems, the change in entropy is always greater than the heat absorbed by the system from the heat source and the thermodynamic temperature of the heat source. Entropy is the world's most chaotic evaluation, meaning that as the company grows more All kinds of things will become more and more messy, not easy to get it done, it will be messy.

"Chaos is a world trend. So, the management company is in with this entropy increases the principle to do the struggle, finally is chaotic, the chaos is the essence, but the preface is one kind imposes. Chaos is a long, preface is a short time. Guo went to the disease and said.

For Guo to disease, the sense of achievement is to discover the world objective law. If the world's objective laws were discovered 500 years ago, will be burned like Copernicus, and if 100 years ago will be written into the history of the scientists, 50 years ago will be used by the military to build atomic bombs and missiles, "I just today found the world's objective law, and then use it to make money."