The SEO challenges faced by three types of commercial websites

One of the advantages of my work is that I can deal with all kinds of businesses. Based on the nature of the business, each enterprise is unique, each enterprise faces competition, but also in the industry has a comparative advantage. Generally speaking, I divide the enterprise into three kinds to help me work with them to participate in the challenge.

One, the big brand website

Becoming a big brand is the goal of every SEO expert. I don't know how hard it is to be a Nike. Big brand SEO often engages in some honorary management. The advantage of big brands is that they are the founders of the industry and have absolute authority over all http://www.aliyun.com/zixun/aggregation/13617.html in the industry. The earliest marketing replication, technical standards development, price information, press releases and so on are reflected here. With these advantages, it can work together with multiple departments to ensure that information is sent to users and search users in a timely and efficient manner, so such sites do not see their own information being owned by other users.

Jason Burby, my colleague at the ClickZ site, wrote a very good article, "who is in charge of network analysis". It points out the interests and conflicts between different departments and the methods of distributing products. In addition to analysis, big brands often clash with elements of other important sites, such as the look, feel, specific semantics, and terminology of the brand. The larger the business, the more departments involved, including marketing, advertising, editorial, it and finance, and even the legal sector.

Directory Classification website (Information Classification website)

Directory classification Web sites typically engage in the editing of information and then package and send information. This is a superficial description of such sites, but it cannot be said that these sites do not create goods or services is not a good business model. Amazon, Sears and incrementally city are such sites, they can make reasonable use of existing products, each site has a lot of traffic.

The challenge for such websites is that they must be creative enough to supplement the manufacturer's catalogue with effective information, attract users, provide links, and so on. If you've just woken up from a five-year slumber, you may be surprised to find that one of the challenges of directory classification sites is too much content. Small Web sites also have potential problems, putting too many Web pages in search engines.

Iii. Local Small Web sites

Sometimes small businesses only deal with local users, but may offer products or services to users across the country or around the world. These sites face difficult challenges in natural search. Such sites are created by a common template in the industry or by people in the industry. Of course, some very unique small web sites may also be out of this dilemma, but most of the site lacks enough technical personnel to complete the site adjustment. Another challenge for working with small web sites is to educate clients to understand the content and expectations of the site.

Conclusion

Which of the three types of websites are the best customers? The challenges and advantages cited above are not the factors that affect decision-making. For me, the best customer type is, regardless of business model, content form and enterprise supervisor, can understand the unique SEO challenges, can understand that change is not possible overnight, it understands that our proposal is for the long-term development of the site is beneficial.

(Original starting on May 30, 2007; compiling: Song)