The SEO knowledge that we chased together in those years

Abstract: From the understanding of SEO to now has been more than 2 years, so long time also after the search engine again and again algorithm update, but also saw a lot of Web site from the beginning of the heavy, when we from a small rookie looking for those SEO theory knowledge you remember

From the understanding of SEO to now has been more than 2 years, such a long time also after the search engine again and again algorithm update, also saw a lot of Web site from the beginning of the heavy, when we looked from a small rookie of those SEO theory of knowledge you remember how many, we have time and time in the Forum continue to draw knowledge , and then think through practice to let the knowledge to activate up, how much you use it, then we, how many still in SEO this road insist on, those years, we have been chasing SEO knowledge.

Article One: content is king, outside chain is Emperor

Content for the king, outside the chain for the emperor, SEO industry has been circulating such a word, some years ago when you go to the interview to take out such a word, I believe you can prove that you have studied SEO, at least the industry has a certain understanding, but, now, if you go to the interview when you come up with this sentence, may not be so effective, after all, the industry in progress, but also changes, then on this sentence, whether there is still such a truth?

In previous years, as long as you do a chain, in the forum, in the blog, in SNS, there will be a great role in the forum, often signed is the most effective way, and then in the blog, there has been a constant new blog, continuous maintenance, continuous updates, and then stay outside the chain, and finally let the whole link continued up, at that time , just need outside the chain, I do outside the chain, and then casually find articles on the network on the line, that time SEO is not now so many rules and regulations, those years, but also just those years.

With the development of the industry, slowly, forum and blog has a mass, bug software, blog Mass, has also appeared, that time the mass also created a search for a large number of the emergence of the chain, there are more and more on a number of new sites on the show has a lot of weight phenomenon, but slowly Baidu for the new station made adjustments, Caught in some observation period, the examination period, that time outside the chain, query chain is still very vigorous, every day can be brushed thousands of Baidu types of outside the chain, and then, the station group appeared, when L-carnitine occupied the Baidu home page, Baidu according to the resistance, the algorithm updated, for these stations group carried out a large clean-up, thus, Outside the chain here has been the first decadent. Imagine this time the occupation is how to come, after a lot of people analysis, is to build a lot of domain names, and then these domain names through the inner pages of the article, interspersed into the keyword, and then the overall formation of a large ring, and then in some forums in a mass of these article types of outside the chain, and eventually the weight of the outer ring into this ring, The final overall ranking is very good, which is also a cause for a lot of people concerned about it.

Then after a while, the soft text outside the chain appeared, Friendship link trading also came, about the outside of the chain of the more raging in full swing, but, so many incidents come, friendship link this road has never declined, in 2012, although the link after the crackdown, Baidu for the sale of links, some unrelated to the chain, Instability of the chain are some columns of repression, but for the friendship link or the same attention, after all, a site out of the chain and trust links again Good site is also extremely important.

So now the "content of the king outside the chain for the emperor", the basis of the theory still useful? On the basis of a website, content is always the most important point, the content of the king, in some cases did not show up at that time too much emphasis on the outside chain, if the proportion of words, content vs outside the chain =3:7, but now, Content vs outside the chain =6:4, I believe that the search is now slowly focus on the content of the main points, before the time to attach great importance to the site, a little attention to other original sites, then you should pay more attention to your website brand, content for the king, the chain for the emperor, now whether I have been content for the emperor, outside the chain for the king?

Second: Black Cat vs White cat, catch mouse is good cat

have been saying, black hat, white hat, in fact, this is the most common SEO some of the several ways of cheating on the SEO, this way in the past can have stacked keywords, hidden keywords, jump page, bridge page, and so on mode, indeed in the past when Black hat popular for many years, and so far, This way has slowly been eliminated by us, many technology people have developed a number of other more practical and effective way. For example, the flow of brush, user experience brush, domain name hijacking, Friendship link cheating, and so on the pattern, these you know?

And in more times, we are in touch with white hat, sometimes we work hard to do the website, in the end will be Baidu to kill, in the heart is not hot, but, who called us no way, Baidu more and more, in the end still will not give us weight, white hat, really have the road? In fact, many times, catching mice is a good cat, This word is not false, can get rank, affirmation is to insist on oneself, but the website rankings exactly how to do is appropriate? See those cheating website, undoubtedly let oneself more doubt oneself, tangled heart ah.

In the current ranking environment, cheating has become more and more technical words, however, cheating is often those who do a period of time, do not do the kind, after all, a period of time the profit has been enough, and then the next attack, but, a good website, can not do so, he needs stability, he needs a white list, He needs to let Baidu Trust, he needs step-by-step walk, and finally do it in front of users, it is white hat. In fact, we are operating in the process, the black cat is not not to be taken, after all, we also need to promote, we also need to make their own site more visibility, find some ways to black cats, and then use some also may not be. There is no right and wrong between the two, SEO theory, although the Black cat is not good, but, with good, is the real algorithm.

Article Three: Unchanged SEO cheats, what is to insist

We can look at it carefully, previous years of SEO knowledge, most of them are about persistence, the two characters used in particular, why, because the SEO is only need to send out a chain, and then, update the content can get some good rankings, but this time different from the past, what is to adhere to, believe that more site optimization friends will have more feelings, insist is not the daily to the forum hair outside the chain, is not every day to go to Baidu to find news, and then released, and then waiting for the rankings?

Now the insistence is also increasingly moving in their own direction, in the SEO, the quality of the outside chain has become more and more important, what is to adhere to, now the standard is to do meaningful things, and then adhere to, after all after a few years, there are some methods are not part of the precipitation, nature has some of the largest receipts, A lot of people are grown up from the trivial, do meaningful things is not the production of garbage outside the chain, but for the site to promote a meaningful outside the chain, but to find the site to help the theme of the content, and then guide users to visit. Now adhere to, many times it became a chain of the machine, but, the real insistence is to analyze SEO effect, which some need to discard, which some need to adhere to, and strive to do, these are the effect level, but also adhere to the most important things.

Above three points, after the precipitation is written here, hope friends can like it, make good efforts to refuel it, the dream will never change, adhere to and understand is the most we should pay attention to the part of a world, a stick and motivation, seo theory is not terrible, terrible is unable to do the right thing.