The SEO technology and strategy that the electric business website needs to use-content article

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

SEO Technology (Search Engine optimization technology) is today's internet marketing and promotion of one of the important tools. Compared with Sem,seo technology, it is more civilian, practical and easy to master. How to target the market for their own users, reasonable use of SEO technology to make enterprise keywords (target keywords and long tail keywords) in the target search engine to get a good ranking, is to make the enterprise or project to achieve success in one of the channels.

In this article, we give a brief introduction to the electrical business site need to use the SEO technology and strategy, I hope that peer can explore together.

Enduring content:

"Content for the king outside the chain," the claim in the SEO industry has become one of the general awareness. From a certain point of view, the content of the emperor is not only refers to the content of the capture is original and timely, more importantly, said that "the content is worth to be spread and share the value." We can according to the history of search engines to see, easy to spread and share the original content, in more and more by the search engines like and give high weight.

This is also the birth of Google + and Baidu share, and some of the single page of the article ranked higher than the origin of the site rankings phenomenon. Being widely disseminated means high credibility and quality, which means you should be in the forefront of search engine rankings. This is what we use SEO technology to operate the site to focus on the need to pay attention to.

1, high quality

But for webmaster, especially E-commerce webmaster, the problem is how to create high-quality content. In general, as an example of the medium-sized consumer Electronic Business site, the general database also has tens of thousands of of data, the corresponding page also has tens of thousands of, how to make these pages have the so-called "high quality", and avoid "repeat", is that we need to consider and use SEO technology to solve the problem.

Our solution is to make a difference in the product presentation page for the same category but different brands. Without affecting the user experience of the premise, add brand introduction or make it in the text to distinguish between other similar products. The introduction content can come from Baidu Encyclopedia, official website or other appraisal class website, again according to our demand carries on the copy modification. should not be mechanically and false original, this SEO technology has not adapted to the existing search engine development trend. At the same time, add comments and editorial reviews and other functions, can also improve the original degree of product page and credibility.

2, Update frequency

The update frequency of the website is a very important link in the SEO technology. We analyze the problem from two angles: first, in the site content of the original and feasible degree of high, the updated frequency determines whose ranking is higher; second, the more published an article or a Web page content, it means that you have more opportunities to enter the keyword ranking or long tail keyword ranking. This two point SEO technology point is very easy to understand: The former means you have a lot of ideas to express, that is good at expressing people more easily by the search engine to understand and trust, the latter represents the improvement of the long tail of the site.

3, let potential users and search engines know you

We have written a lot of articles, but also maintain a high update, but there is no good rankings, or search engine or will not be included, this is how to return?

The reason is simple: this is not a bouquet not afraid of the depths of the era. The Internet Information explosion, every day has millions level of content was created. Search engine is not omnipotent, not a "signpost" to guide it, how can it know what you publish it? Here is another SEO technology point: Outside the chain.

According to the SEO profession teacher's "around the word" concept, in the discussion of how to make a better ranking of the content, the teacher asked to use the anchor chain to tell potential users and search engines, what you this content is about, and then let the potential users and search engines according to the link address, find the content you published.

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