The SEO theory of the Lance: the principle of Deng Shu

What is the lance principle?

The lance principle is put forward by American management Lansden: When you climb up, be sure to keep the ladder tidy, or you may slip down when you come down. Its meaning is to advance and retreat have degrees, not to the dilemma.

SEO Blue Snowden principles

Do not know whether friends have had such an experience: in the study of SEO groping forward, see a method or technique, quickly applied to the target site. Suddenly one day, found that the site was punished, hurriedly looking back for reasons and remedial measures, but can not remember where the changes, where is caused.

I was in http://www.aliyun.com/zixun/aggregation/6850.html "> learning SEO and doing experiments made such a mistake, which is the reason to write this theory today."

This score is two points.

On the one hand, we should do well in the process of optimizing the website, "plan-Modify-observe" 3 stages of record. Again the good method, again the safe technique, also cannot guarantee never to apply, the search engine's political reform may adjust at any time. Once anything happens, you can go backwards and find the cause along our records.

On the other hand, my old adage, natural optimization. Black Hat or gray hat, the effect is only temporary, the search engine algorithm change, light weight is sealed station. The use of search engines do not allow, the temporary absence of punishment of the method, is their own buried a hidden danger, now there is no harm does not mean that there is no harm. A long time the hidden dangers accumulate more and more, when in (being punished and not punished) the point of approach more and more, one day to the site will be fatal impact.

More reference Search engine guide, the best SEO knowledge is in the search engine; ça, search engines will never punish websites that meet their own guidelines. Improve search engine friendliness, the user experience as the center, natural, green optimization, step, every point of effect is to accumulate weights and capital for the website.

Author: Si Shu
The SEO theory of the Shu: Lance principle
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