The setting of the delivery website promotion marketing Plan

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I quit my job for two weeks, and I tried to find a more reliable one. Results have not found satisfactory, in the process of looking for a job, found that many small companies are recruiting SEO personnel, these small companies are basically only 1 seoer or not at all, they used to do only offline marketing, now began to pay attention to the promotion of the network, Recruit some people to optimize the site, do product marketing or brand marketing.

In conversation with their bosses, I found that in fact, they can almost say that the network promotion, some even network optimization this career do not know, in the recruitment of e-commerce personnel to write, call me to interview, I was depressed, e-commerce how to find my head up, then asked next to know, They do not know that there is this industry, but even if he does not understand SEO, he can be sorted out a set and SEO is in line with the marketing plan, maybe this is the reason to be the boss.

Of course, there are very confused boss, the goods are more than 30-year-old women, to promote really can be said to be a Greek, she said that he has a city to send the site, is probably to help deliver meals, is the main food in Fuzhou meal agent, she does not know how to do network marketing or optimization, asked me to give him a promotional program, I went to see his website , and analyzed the future of the industry. Search the same city sent the word first is I said the site, the site will not be sent, do not waste.

First use the tool to view the general information about the site, construction Station 1 years 10 days, PR2, included 238, chain 900, snapshot 2-22, in addition to the national sales network, the national takeaway these two keywords have rankings, the other almost no rankings, and she only do Fuzhou take-away, which two words also no index, So it can be said that these two words are rubbish, no point. Website title is Fuzhou's largest takeaway network | Fuzhou Takeout Network | Fuzhou Online Ordering |-Fuzhou Takeaway phone | Fuzhou Takeaway |-Fuzhou Takeout | An index of the past, no one is indexed words, search volume does not exceed 1 million, such words are very easy to do, but to do it, Also can not give the website what benefit, cannot give the website to bring a little traffic and profit.

To tell the truth, no matter at the company and school orders are generally found near, rarely go to the internet to search for food delivery information, so I feel that do not use the website to promote, suggested that she turn to do network marketing, promotion and marketing is a certain difference, simple is: Network marketing covers the promotion, network Marketing focus on marketing, network promotion focus on promoting , this simple is also not clear, since the understanding of it. She thought I said quite reasonable, let me write a plan to see, the following is my marketing plan:

1, QQ Group and mail marketing, these two simple and practical, especially for the delivery of the nature of the company, but also for everyone has the demand of things, will not let people over disgusted, as long as the writing of some advertising words, should be able to bring some customers.

2, SNS Community marketing, like Renren, happy Net, Douban, school nets and so on, these are the students and young people often go to the place, is their gathering and entertainment place, and feeding customer-oriented crowd is these, the most lazy the most curtilage is college students and white-collar, feeding is essential, and the mouth is also relatively pick, Food delivery companies like this can bring them no need to go out and eat delicious services, why not?

3, classified information network, for the service industry, classified information network can bring certain benefits to marketing, relative to the Forum and blog, this will be more intuitive, the marketing effect will be better, and for the competition is particularly small words, classification information ranking can always row in front, very convenient. For example: 58 City, net, list network, etc.

4, Baidu know and search questions and answers, in general, if someone wants to order from the Internet, you will definitely ask some telephone or questions, such as XXX delivery phone number, which delivery site is better, xx delivery meal good and so on, so do the answer to the product and brand marketing are very effective.

5, micro-bo marketing, micro-bo marketing fire for a long time, and no one slipped, many service industries are in the micro-Bo marketing, but also a relatively intuitive way, you can send some food pictures, plus a delicious introduction, I believe that can attract certain customers. However, microblogging marketing is not so easy to do, fans good brushes, but the effect is not necessarily good, in the later period must also make some marketing strategies.

6, soft marketing, this I have not done, but the effect of the soft text can be imagined, spend some money in Fuzhou some well-known website to send some soft wen, brand and product marketing will certainly have some role.

7, video marketing, to tell the truth, this is not my proposed, is that the female boss herself said, I do not believe that the effect of video marketing, who has nothing to see this.

These seven methods are thought of for the time being one day, with some offline marketing, it should play a role, these two days may also be entangled in these issues, if someone has done this aspect of marketing, there are any special methods can be said, discussion, the strength of many people, thank you. This article is published in the Shearing Machine Network http://www.xf-jc.com, reprint please keep the link, write point article is not easy Ah, thank you!