The seven big fans behind the network company of foreign Trade construction station

The current situation of foreign trade companies website Marketing results why the recession? Why is it so expensive to build a foreign trade station? Why is the ranking of foreign trade websites only temporary but not long-lasting? The answer lies in the network of foreign trade stations, the company itself, lies in their philosophy, but also in their profit behind the fan group. Below for you one by one detailed: foreign Trade construction Station network company behind the fan group.

Its professional, real foreign trade construction station must be for customers to solve the following mystery:

Foreign trade construction Station one of the fans: clear for the purpose of the customer station is based on customer products, sales channels and sales targets, and so on, clear foreign trade construction station target is information service type, Sales type, sales service type or comprehensive type.

Foreign Trade Construction Station mystery second: Understand the customer's target market customers are enterprises or individual consumers, where they come from? How about their information level, often online? What languages do they mainly use? What information do you want to know? What are their buying levels? What kind of browser is used primarily? Of course, the original site is not possible to understand such detail, the content of the site needs to be in depth with the understanding of consumers and gradually adjust. These before the establishment of foreign trade stations, must be for customers to consider, analysis, that is, the market positioning before the establishment of foreign trade is very necessary.

Foreign Trade Construction Station fan Group Three: to identify the customer's competitive advantage of customers online, the net competitor is who? (Online competitors can find through search engines), compared to them, customers in terms of goods, prices, services, brands, distribution channels and other aspects of what advantages? Competitive Advantage can you learn? How to determine the marketing strategy for customers according to their competitive advantages?

Foreign trade construction Station puzzle Four: How to provide customers with information?

Where is the source of foreign trade website information? Is the information centralized to the website editor for updating, publishing or updating by departments? Centralized publishing may be safe and manageable, but information updates can be slow and sometimes poorly coordinated. The information factor is the foreign trade establishment station must consider the point, in a sense, the information obtains is the foreign trade order obtains, therefore, in the Foreign Trade Construction Station Service, must provide the customer detailed explanation how to provide the customer information?

Foreign trade construction Station puzzle five: Planning good collection and distribution issues if it is a sales-oriented website, how often do customers buy your products? Are you able to accept cod or online payment (if the purchase frequency is high, preferably acceptable)? How do you distribute your goods? How to consider the cost and time of distribution? And so on, these are also in the foreign trade before the station for customers to consider the factors, the success of foreign trade transactions at the same time, financial and logistics is the most important link.

Foreign Trade Construction Station Mystery Six: Evaluate your transformation ability what is the conversion rate of the customer's website? How to transform? What methods and operations can also bring a good conversion rate? ..., the preliminary assessment of the effect of foreign trade and the effectiveness of the site, customers are also very concerned about the topic.

As an enterprise website, the first condition is to have a strong profitability. A website that cannot bring profits to the enterprise, like a spam website, has no help to the enterprise. So the network company in the service enterprise, should be "battalion" and foreign trade construction station, but not for "do" and foreign trade construction station. Its purpose is a word, customers only know their own enterprises, products, web site requirements, and around these customer demand "camp" ideas of foreign trade construction station, it is necessary to network companies in accordance with their own foreign trade construction station experience and customer needs, market positioning, competitors and other comprehensive considerations and foreign trade to build a "marketing" type of site, Rather than only consider customer needs and their own interests in foreign trade to build stations, because the customer never understand the foreign trade construction station "camp" thought how with its own products, markets, corporate culture and other factors combined to consider, and put forward their own needs, not to understand the user, search engine friendly marketing-oriented web site. Perfunctory, only for their own interests, temporary effects of foreign trade construction stations, always for customers taboo network services company.