The seven bottleneck thinking of website operation

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Many webmaster at each stage of the development of the website, will encounter different difficulties, this article from the following seven aspects of how to break through the site of the stage bottleneck problem.

I. Website location bottleneck

Site construction at the beginning, often appear is the positioning problem. The ambiguity of site positioning, will force the site again and again the revision, finally lost direction. But at this stage, most of the webmaster with the new field of love, will stick to it. Especially with the target users of the research and site profit point mining, will slowly unravel the crux of the development of the site. Difficulty coefficient: 10%

Second, the Web site to promote bottlenecks

Website online, most of the webmaster are eager to promote the site out, so that the site to get enough exposure, especially to attract a certain target users attention. No experience will appear confused, short time can not find an efficient way to promote. The passage of time will also lose the grasp of opportunity. Of course, each industry in the promotion way is not the same, some suitable for search engine marketing, some suitable for Web site Alliance marketing, some can be used to promote 2.0 and SMO, and there are some unique models. Such as: PPG's original success is to rely on a large number of graphic advertising input. Difficulty coefficient: 30%

Third, the website traffic bottleneck

Most webmaster managers are keen on web site traffic changes, but the site development of a certain stage, the flow can not achieve the essence of the breakthrough, they are confused, how to improve the site traffic? I think the first thing to ask yourself, should do their own have done, have done it? Be diligent in observing the movements of competitors and the scope of the entire field to grasp. Charles (http://www.kseo.cn) that simply to improve the site traffic (or Alexa rankings, PR value) is unhealthy, should be in-depth study of the long tail theory, rather than garbage flow. Difficulty coefficient: 40%

Iv. website Value bottleneck

If a website development, first way to let it exposure, then the next step is the site visibility problem. This is reflected in the site's core value is what, content, service or function? How to embody the unique advantages of the site, is commonly encountered by stationmaster. Therefore, mining the potential of market segments or vertical areas is an important choice to reflect the value of the site. Difficulty coefficient: 50%

V. Technical bottlenecks

Not only the web site procedures, function updates, but also related to server upgrades, security maintenance and other technical bottlenecks. Without strong back-up technical support, a site anti-jamming ability is very weak. In addition to constantly modify the user experience, but also to prevent others copy imitation, and even malicious attacks. Strengthen the construction of technical team, if you can set up technical barriers, the site's success probability will be greatly improved. Difficulty coefficient: 60%

Vi. the bottleneck of profit pattern

Many stationmaster can accumulate a certain user base quickly, but can't find the suitable profit pattern. Website to develop, if has not been profitable, living space will be very narrow. In addition to controlling the cost of human resources, the search site can be a viable and profitable model for each webmaster or CEO must face. There is no unified solution, but can learn some successful Web site profit model. Difficulty coefficient: 80%

Vii. Bottlenecks in sustainable development

Even the already mature website, the blind area still is in the sustainable development. This requires not only the constant innovation of the site itself, but also the forward-looking judgment and executive power of the market. Difficulty coefficient: 100%