The seven modes of the Business-to-consumer

First Kind

Integrated Mall: Taobao on the line of the Tianhe City is good Plaza

Mall, the city of nature, there will be many shops, yes, integrated mall as we usually enter the Tianhe city, is good, new daxin, such as the real life of the big Mall. Mall on the first floor may be a brand, and then the second floor is the women's clothing, the third floor of men's clothing, four floor sports/decoration, five-story mobile phone digital, six floor specials ... The N brand stores in the store, this is the mall. And the back of the Taobao mall is also naturally this form, like the traditional, it has a huge shopping group, a stable website platform, a complete payment system, Integrity security system (although there are still many deficiencies), promote the seller stationed in the sale of things, buyers into the shopping. Like the traditional mall, Taobao itself is not selling things, is to provide a complete sales package.

and online mall, in the popular enough, product rich, logistics convenient circumstances, its cost advantage, 24 hours of no night city, no regional restrictions, richer products and so on advantages, embodies the online integrated shopping mall is about to get a role in the trading market.

This mall online is divided by the region, each big city has 35 big mall. And the Internet this area, also doomed to 35 integrated mall alone, is now Taobao a single big embarrassing situation. In fact, there is a pat/ebay/hundred Ah, but the difference is very far, and even do not want to mention.

Second Kind

Department Store: Amazon when the line of excellence in Wal-Mart

The store, the shop, shows that there is only one seller, and department stores, that is, to meet the daily consumption needs of the rich product line. This store has its own warehouse, will inventory products, for faster logistics distribution and customer service. This kind of shop even has its own brand. Just like the offline Wal-Mart, Watson, and best department stores.

This model is most concerned about when the number of Amazon, many of the industry's friends laugh, to enter the electric business industry, first study Amazon, to do the electric business industry, to get rid of the Amazon, that is its professional, and large-scale, let you both love, and envy hate. And here for when, excellence is my personal admiration for doing 10 years almost do not make money are also adhere to the company, although in 04, the so-called Amazon to buy 150 million U.S. dollars when rejected, after half the price of acquisition of excellence. Or this is the capital Operation level strategy, can only say that the operation of the two sites, capital operation ability is good.

How many families will there be when the store of excellence is online?

Because of their own inventory, distribution and other environmental differences, will give each platform different elements, that is, the brand effect. With the brand effect, in fact, this model of the shop can be more than 35, can be a multiple. Maybe consumers will choose to try other homes because of a certain experience, a smaller price difference, or a bad shopping experience.

Third Kind

Vertical store: Macaulay Lin Child Jing Dong Excellent song on the line of the thousand-color shop, Gome

A vertical store that serves a specific group of people or a particular requirement, providing a comprehensive product and more professional service for this area or requirement.

such as Macaulay positioning in the 18-25-year-old young women Group No store sales carrier, although the start is to use DM, back slowly to the shop trend.

Red children start with the mother and child market into.

such as Jingdong, to do the online gome, specializing in the sale of electrical/3c products, the mall's products exist more similarities, either are satisfied with a certain crowd, or is satisfied with some kind of need, or some kind of platform (such as electrical appliances).

How many vertical stores exist on the internet? This depends on the market segmentation. Set the type of subdivision is x, that is x three to five times times, because each field, there are always 35 competition in there, although the internet everyone said no dick, but it is not, although the second life is very hard, but also the hardships, the firm alive. But also because has the good competition pattern, but promoted the service consummation.

Here we find a phenomenon, such as the above example, Jingdong, red children, in recent action to see, have begun to expand product lines, such as red children to the original mother and child market, extended to family-owned shopping platform, such as Jingdong through Low-cost electrical/3c products attract a large number of buyers, and then through the rich product line, add /recommend more profitable products for profit. It is clear that they are all turning to the integrated store. And another phenomenon, such as Mai Lin, gifted song Network for the breakdown of the vertical store, is to form their own brand trend.

Fourth Kind

Compound brand Shop: Bai Li

is a traditional clothing brand, own N Direct, franchise shop. is the best mall opened, and the presence of the net Taobao Mall opened, the line of the more and more. And even if all of the mall are poured out, and also have their own independent image shop, this is the traditional brand. When the discovery of the online consumer and offline consumers are different, they boldly made a different price operation, and its perfect storage allocation management through the network of sales better grasp the cash flow and the operation of goods circulation.

Just like Belle, there are nearly 8,000 stores under the line, it is announced that 08 has done 16 billion of the market. At present, to enter the network, but also a bold attempt, online style or brand has a certain degree of separation, there are a large number of production, because, if the line is not sold out, the 8,000 stores are very good clear inventory of the export. 200,000 double line each shop sells more than 20 pairs to solve.

Similar to this shop, with the maturity of e-commerce, more and more traditional brands will join the electric business battlefield, in order to seize the new market, expand new channels, optimize the product and channel resources as the goal, a wave of rampant momentum. How much is this shop? How many houses are there on the line?

Fifth Kind

Light Brand Shop: PPG VANCL Dream Bazaar

The case of PPG and VANCL has spread through the streets, and despite many controversies, new things are always in dispute. And here to join the Dream Bazaar There are two reasons, first, is Yes PPG has been a lot of media bar Dozen, Vancl also rumors are about to transform into a comprehensive mall. For Dream Bazaar is first from DM delivery + network +call Pew, and then do offline Image brand shop. It is said that monthly sales amounted to 6 million. It is also a representative of concern.

China is already a production country, n many generations of factories, mature industry chain enough to meet production needs, and the Chinese people to make money is a product profit premium, rather than the brand profit premium (such as China's MP3, in the profit of 10 yuan, while the United States, Apple is earning more than 10 U.S. dollars in profits), in the environment of the ripening, To be a brand is not necessarily a factory, on the contrary, China has the advantage of the unique thickness, brand can be more focused on providing personalized, more delicate to meet the needs of the audience groups of products, based on brand positioning, strengthen product design, through the application of information, with the increasingly sophisticated Internet sales platform, Increasingly perfect logistics distribution and even a variety of services, the whole chain is increasingly refined and perfect, so that the brand can focus on doing their own good things, and other things are outsourced, with the best raw materials provider, find the best manufacturers, to find cost-effective effective promotion channels, powerful combination, your advantages will be the most incisively. Looking back, does the world's top brands do the same?

The Light brand Shop is feasible, the key is not confused oneself, find out their core competitiveness, others let stronger people to bear. And for now, bosses who think about what they do, need to rethink and don't let themselves trip.

In front of the Dream Bazaar also opened a number of physical stores, even from the original selling underwear, extension of the product line to all aspects of female consumption. This also shows that the light shop is also transforming into a complex. At the same time, in the future, light brand stores will be on the traditional brand shop, provoke a melee, who may win, and the loser is always unwilling to accept the advantages of other enterprises.

Sixth kind

Service shop: Yi Mei also have to

Ime is an online printing company, for example, Xiao Wang married, and his wife went to Europe honeymoon, took a lot of photos, but, have not returned home, relatives and friends have got the little Wang through easy to the United States online printing good photos, some of the photos are embedded in the bone porcelain cup, some according to their wishes, bookbinding a beautiful picture frame, It's in front of mom and dad's room.

Also have to purchase, buy all over the world. Yes, it can help you to buy the products you want around the world and make a profit by charging the right amount of service fees.

Service-oriented online shop more and more, are in order to meet the different personality needs of people, and even to help you queue to buy movies to sell, there are people trading, is looking forward to seeing more forms of service shop.

Seventh Kind

Shopping Guide Engine type: Love than net

Shopping site is more than love than the net, and this is you have to go to a shopping guide station.

Love is an optional tool for you.

Have more than friends said such a word: to shopping, to Taobao, to choose products, to love than. We have to admit the fact that the huge amount of products on Taobao, and that one is lower than a price to make you resist temptation. But what if you don't even know what to buy?

Love than net since is an optional tool, nature has her coup. Only a small example illustrates:

For example, you want to buy a suitable for their dry skin cream, you can love than the net of cosmetics channels into, and through the left side of the navigation and the right side of the functional navigation easily selected results, you can even choose filter conditions, such as: screening too greasy. Match up, always is the product that satisfies your demand.

If you know what you want, too lazy to choose, you can easily find the answer in search, such as you want to buy a smart phone, like Nokia and Dopod, then you can even easily type: I want Nokia and Dopod smartphone, yes, the answer has come out.

Love than the net is a reliable high-quality online shopping portal.

Love than the net "where to buy" included all qualified online retail sellers, with good service support, love than the net resolutely combat sales of fakes, parallel imports of bad businesses, once the development, will always terminate cooperation.

Love Web is the best product experience word of mouth sharing platform

than friends can be shared here to compare friends of the product experience reviews, than friends are also keen to use their own product experience to tell more than friends.

As the upstream merchants, to the merchants to take customers, is based on the consumer's perspective to do the service, this is the king. Love than the net strive to become an effective distributor of the flow of procurement platform, and to reduce the high quality of business businesses marketing costs.

This is seven types, if you don't bother to read the word, you can look at the following figure:

Finally, as a practitioner, dedicate a sentence:

The Gao of the stage, in this period, practitioners must be full of ideals and morale! At the same time, we should keep sane.

This article reproduced from the network, the author: Ckmxp.