The seven Steps of social Network marketing build your network Marketing community

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He Yi's reading notes. In social networking marketing-building your proprietary digital marketing network, the author describes how to create a network marketing community in 7 steps.

"We've proven the importance of using social networks for marketing, but are they really right for you and your customers?" in order to avoid the fallacy of "building a community, a client is coming," you need to do some homework beforehand and lay a solid foundation for your community to keep the conversation going.

I used the example of Saturn (Saturn, one of the three big dealers of General Motors) to illustrate.

Let's assume that Saturn has four rivals in the competition for its particular target audience: Toyota, Hyundai, BMW fan you Cooper and Honda. In the car industry and business practices, these competitors already occupy a certain proportion of the market share, and have a certain number of consumer groups, Saturn is no longer the industry leader. So what Saturn's management has to do is re-establish Saturn's leadership in the industry, and its management plans to market it to social networks. We have 7 steps to help Saturn establish a network marketing community and launch a marketing campaign.

Step 1: Observe

As a first step, we need to look at what the news about Saturn is on the web.

Getting into social media and blogging allows you to understand the most powerful part of social networking: what is the biggest community? What are people talking about? What are the relevant content? For Saturn, it is important to search the entire blogosphere for conversations that may come from bloggers, analysts, car columnists and customers. What do they say about companies, products, and major competitors? which car brand is becoming more and more popular? What is the focus of the conversation in the digital world?

Step 2: Recruit

To shape a community, you have to develop a core group that allows them to talk about your company, your products, what you are developing, and your future development strategy. The second step is a study based on the information collected in the first step--you must know what your recruiting efforts should target.

Step 3: Evaluation platform

你应了解市场营销目标的最佳平台是什么?是博客、声誉聚合器、电子社区，还是社交网络?这是这其中几项的组合?抑或四者兼有?具有什么样的搜索工具?与阅读相比，你的观众是更喜欢聆听吗?他们对看很多东西感兴趣吗? Do they want to have a question-and-answer process? Do they want to edit the content? Do they want to comment and express their views?

Step 4: Participate in

The core of participation is content. How do you create relevant content that allows people to participate, discuss and respond? How do you build a community that integrates professional user content and enterprise User content to achieve these goals? This is the key to keeping the dialogue going.

Step 5: Measure

Although at first glance it is simple, it is actually very difficult. What do you need to measure? What is closely linked to your community? What is the most relevant indicator?

Step 6: Publicity

Although some sites do not need to do a lot of promotional work (such as YouTube or Flickr), most sites need to. Your network needs to stand out from a multitude of websites; use social media to get people to talk about your community or website so they can come back and download content; you need to advertise as always.

Step 7: Promote

Make the site a better place. Add new content to the site to make it more convenient, more practical, more friendly, more rewarding and more fun.

Through the above 7 steps, you can build your network marketing community, of course, to make your network community full of vitality, to achieve marketing purposes, to achieve good marketing results, we also need to do more detailed, in-depth work.