The seven-year SoundCloud once again proves that sometimes simplicity is the best.

such as Google's famous minimalist home generally, the establishment of the seven-year SoundCloud once again proved that sometimes simple is the best. 2014 is the seventh year of the establishment of SoundCloud, a German music/audio sharing company. For seven years, the SoundCloud platform's users have grown dramatically, with the "YouTube of the music industry".

The 2014 SoundCloud, like 2004 years MySpace a platform for more voices to be heard. As an audio platform, everyone can share their music, focus on and forward others ' works on SoundCloud. SoundCloud will also launch amateur musicians and superstar songs to create a simple music sharing and interactive platform.

SoundCloud is not only a garden where independent musicians have been found. It is also a place for many underground musicians and superstars to publish their latest work. Want to find Beyonce's latest single? SoundCloud won't disappoint you. SoundCloud has more fresh music than spotify,itunes. And in the Platinum singer's newest single, and the next door child's own creation audio, is the SoundCloud most extensive user group.

The special thing about SoundCloud is that it gives musicians an equal competitive environment to publish music. Ordinary users can upload a total of 2 hours of audio, a monthly payment of 6 U.S. dollars can upload a total of 4 hours of audio, and monthly fee of 15 dollars of advanced users can upload unlimited. Users can upload up to 12 hours of audio per minute. Point praise, comments, downloads and other functions of all users free of charge. In other words, for most ordinary users, SoundCloud is actually a free service.

SoundCloud is also the singer's natural propaganda platform. And in the promotion of songs at the same time, through user information, can collect firsthand fans data. By the end of July last year, SoundCloud had 200 million users, and the number of users had increased to 300 million in less than a year. SoundCloud huge independent music user group in the promotion of their own at the same time, virtually also promoted the SoundCloud, the formation of a winning situation.

Andréallen Anjos, one of three members of the International Mixed Music Group RAC (remix Artist Collective), said in an interview with Gizmodo that SoundCloud initially attracted him with the amount of music he could upload, Dating back to 2008 few websites support this feature. When he became a SoundCloud user, he gradually discovered that it was a secret garden of multiple musical forms.

Eric Wahlforss, one of SoundCloud's CTO and co-founder, believes SoundCloud has pioneered the era of online music, allowing music to grow in this fertile soil.

Ultimate Remix Album

SoundCloud makes it possible for some completely different musicians to collaborate.

In 2012, the American Hall-level rapper Snoop Dogg found Polish musician Iza Lach on SoundCloud. After listening to Lach's music, he immediately flew to Poland, recording nearly hundreds songs for Lach and signing her. If you go to Dogg's SoundCloud homepage today, you will still see him forwarding works from all kinds of obscure musicians.

Taking the surprise album of Beyonce last December, for example, several songs from the album were completed by a producer named Boots. Before Boots, people only went to SoundCloud to turn out some of his works. This May, mystery producer Boots finally launched a piece of Beyonce and other people have contributed, called "Winterspringsummerfall" (Winter and spring summer and autumn) of the set. No matter where the origins of Beyonce and Boots come from, SoundCloud undoubtedly plays an important role.

Boots's music style is more electronic, while Beyonce is r&b and pop. Snoop Dogg is rap, and Iza Lach is ... It's definitely not rap anyway. The perfect collaboration of these musicians has brought about the emergence of the ultimate hybrid genre. Even in a song, mix and match are still harmonious.

Before the internet era, music schools and schools were much simpler than today. SoundCloud changed the way music was created to some extent.

Let more people hear

"Exploration" is a word that has been abused on the internet to the point of almost loss of meaning. But in SoundCloud it actually works.

Diplo, the music producer, will put some works on his SoundCloud home page that he thinks are noteworthy, without asking the source. There are a lot of producers in SoundCloud. Whether forwarding or commenting, these simple features make SoundCloud a tool that people take the initiative to use. SoundCloud also pays attention to the user participation, provides the twitter,facebook and so on sharing social function. SoundCloud brings to users an effective channel of communication, the user itself is both creator and Disseminator.

As SoundCloud's user groups continue to grow, it is also quietly triggering some strategic changes in the industry. Sam Sawyer, director of marketing at SubPop, a popular indie music factory, said that in the former SoundCloud era, they had tried a similar approach to selling music on their official web site, offering downloads. But 8 years ago, it was not easy to steer the audience, which was a relatively passive way. It was in the days before MySpace that people needed to take the initiative to find good music. Now they can simply push the music to the user's subscription via SoundCloud.

What about the SoundCloud profit model? In an interview with Gizmodo, SoundCloud said the next step that had to be faced was to become a present. From Twitter and other companies that have users who are still exploring profit models, being bought by internet giants is a choice. Although rumors of a long-rumored Twitter takeover fell through, will there be other companies coming in? Sources say SoundCloud is trying to negotiate cooperation with some of the major music factories. The current SoundCloud is also facing a similar situation to the early YouTube, where copyright remains unclear.

In the music industry, more and more interesting musicians are appearing, more music genres are being created, and rules are being rewritten. SoundCloud still have to face the change with a leisurely pace of a mix of tapes.