The sex industry is getting out of "embarrassment"?

Today, there is a media burst of adult supplies electric business "Spring Hall" to obtain a new round of 60 million yuan investment, investment institutions is still the last round of joint venture ventures. Before the joint venture in August 2010 has invested in the Spring Hall 20 million yuan a round.

If the news is true, this will be the domestic adult goods industry has recorded the fifth financing. The other three pens are, adult products wholesalers "Lovers" in August 2012 by deep venture investment and Yong Xuan Capital injection of 300 million yuan, mobile spice Electric Dealer "cost-effective" in May 2013 by a Shanghai fund 10 million Yuan Archangel, elephant condoms in August 2013 by the Taishan brothers millions of Yuan Angel.

Spring Hall was founded in January 2003, is the founder of Shudegang's third pioneering project. At first it was just a distributor of adult goods, which was sold online from the wholesale market to massage sticks and egg-jumping products. 2005, Shudegang by the British sex goods company Ann Summers Line under the linkage mode of inspiration, on the one hand to change the fashion line, on the other hand began in Beijing opened the first entity store. 07, the Spring Hall began to join, within one year in the country 16 cities opened more than 100 franchise stores; 09, joined the business by the impact of the line, the spring Hall of the line store contraction closure, only retained two direct stores, the main focus on the company. At present, the Spring Hall operates more than 1500 kinds of fun goods, sourcing basic from the manufacturers, 2013 announced sales forecast of 100 million yuan.

The size of China's adult products industry is legendary at 30 billion to 50 billion yuan. But as you face it when the "shy", the entire industry in China's more than 20-year development process, has been in an awkward position. "Under the line of meager profit, trace on the line" can sum up this embarrassment. Offline entity store Although enjoy high profits, but because of the embarrassment of the people, physical stores difficult to do the brand, do scale, mostly pop. To the online, although to meet the privacy, but the same as other vertical electric business is also facing price war. The capital market is also mostly in a wait-and-see attitude, leading to a lack of industry catalysts.

Of course, the gradual changes that have occurred over the years seem to be starting to see hope. First is the bubble female Ma Jiajia founder powerful sex goods shop, first don't say its store management situation, its bold and unrestrained speech but gradually bring the fun topic into the public eye. In addition, the Spring Hall 10 years on the PC side of the work can not be. In addition, at the beginning of this year, Fujian Xiamen Mobile Spice Dealer Team cost-performance suddenly jumped out to get financing, mobile end users 7 million, 2013 sales have been over billion, which gave the industry a dose of stimulants. Of course, the internet thinking of the elephant condom, do smart sex toys "even cool technology" and other new start-up companies also let us see the internet and the sex industry gradually occur chemical effects. Therefore, in general, the Spring Hall this announcement of the financing news, the industry is a good one.