The shadow of the association fees or face infringement: to protect the copyright or crazy to suck gold

Every reporter Xiaixiaoping from Beijing recently, "Film works copyright collective management use Fee collection standard" (hereinafter referred to as the fee standard) and "Film works copyright collective management fee Transfer method" reported to the National Copyright Bureau after the publicity has been approved. From January 1, 2011 onwards, the domestic internet cafes, long-distance bus broadcast films must be to the film Copyright Association (Shadow Association) to pay a certain amount of copyright fees.　　BEIJING, Shanghai, Jiangsu and other provinces and cities will become the first implementation of the region, by the shadow of the association to recruit local "people pulse relationship" staff to collect.　　After the release of the news, the film association fee-charging behavior has attracted much attention. Copyright charges are referred to as "one-size-fits-all" according to the new "fee standard", the Internet cafes use the film works to pay the daily fee for: computer total x Internet cafes hourly fee standard x7.5%.　　Where the film works of the long-distance bus, the use of the number of films and categories, all the implementation of the collection, each of the car collection of royalties per year 365 to 500 yuan.　　Zhu Yongde, director of the Shadow Association, has said publicly that the fee charged by the society is actually helping Huayi, the new picture and other 62 film companies to "collect" the money instead of the association itself. In this respect, Jin Cheng with Tatsu law firm senior Partner Wang Yu, said that copyright charges should not be across, the collection should be the use of fees, rather than protection fees, "I use the copyright can accept my fee, I do not use and how to charge?" Sun Luhong, a marketing consultant for Kotler Group in the US, doesn't think so.　　He pointed out that piracy has seriously restricted the development of the industry, "one-size-fits-all" is to protect the interests of copyright owners, in order to improve the efficiency of safeguarding rights, fees is only a means, the real goal is to safeguard rights. Some people in the industry pointed out that if the film association charges successfully, it would be a huge revenue. For example, the Internet Café industry, a total of 150,000 registered Internet cafes, according to the shadow of the association announced a simple calculation of fees, the national Internet cafes can charge 1 billion yuan.　　Then take the long-distance bus industry as an example, according to the size of China's large and medium-sized operating passenger cars accounted for about 1 million units, if the cost can be charged up to all, each year can be charged 3 billion ~50 billion. "6 billion yuan income, according to the shadow of the association, will receive 400 million ~6 billion management fee, which is a huge income."　　"Wang Yu that the Shadow Association is in the name of defending the rights, the interests behind the real purpose."　　Shadow of the association or face infringement however, the shadow of the Association for the purpose of safeguarding the rights of the charges are also facing the possibility of infringement.　　According to the daily economic news, many copyright distribution companies, video sites will also buy "exclusive network transmission rights", two distribution of copyright, if the shadow of the association without the permission of the above-mentioned persons to charge, will also infringe the interests of these companies. Previously, engaged in internet Café film copyright issued in the Kai culture to its internet café owners issued a statement that its "Wuzhou resounding" brand of film and television server products to the Internet café to provide not only the platform technology, the core is the film and television variety, the legal copyright. Sino-Kay Culture announces "Wuzhou echoes" in the contract periodAll films provided by the hospital platform are responsible for, in case of copyright disputes, Kay culture.　　In addition, several companies such as the heroic broadband have previously issued a similar statement in response to the film association charges.　　Independent commentator Chen said that the shadow of the association is "empty gloves White Wolf", the indirect infringement of consumers, operators of the legitimate rights and interests, so far, the Shadow Association has not released all its membership list and included works.　　To this end, CCTV financial channel "opponents" column has also been discussed in depth. A person involved in film and television investment, said the daily economic news reporter, although the film Association for copyright charges, but so far, no specific income distribution plan, how to ensure that the royalties charged can be allocated to the rights and interests of the staff? The management capacity of the Shadow Association is still to be tested.