The Shanzhai army was surprised to see the E-book "sold"

Abstract: The halo over E-books is fading. Compared with the Tiger wind at the beginning of the year, the cottage armies were surprised to see that e-books were not sold. It is understood that the Cottage Regiment has sprouted out of Italy, to become more fashionable tablet computer. In fact, the ebook

The halo over E-books is fading. Compared with the Tiger wind at the beginning of the year, the cottage armies were surprised to see that e-books were "not selling". It is understood that the Cottage Regiment has sprouted out of Italy, to become more fashionable tablet computer. In fact, the watershed in the first round of E-book shuffling has arrived. Reporter survey found that the market, although there are still like Shanda such enthusiastic entrants, but also no lack of a sadly withdrawn.

The Shanzhai is being replaced by a tablet computer.

In Zhongguancun, Shanzhai e-books are hard to find. "There are no shanzhai machines, everyone sells branded e-books. Ding good a businessman said, Shanzhai ebook is either an ordinary LCD screen, that is, counterfeit goods, or also using the E-ink screen, but the cost is very high, made out of the product price and brand price is almost the same, not much profit space.

And in the Shanzhai product distribution-Shenzhen Huaqiang North, the trading market also did not see the hot signs of e-book bulk listing. The reporter learned that most businesses sell brand machines. E-books remain on the counter, but the most eye-catching positions have given way to the fresher concept of tablet computers.

Relative to the prosperity of the beginning of the year, now seem deserted many. A manufacturer who has been fighting in Shenzhen for years has told reporters that since July, Shanzhai vendors have found that e-books are "not sold". "There is no channel, there are few orders, no money." The person told reporters that a manufacturer has withdrawn from the market and turned to a hot tablet.

More powerful intruders entering

In fact, whenever a new electronic concept arises, the rapid reproduction force of the cottage bursts out instantly. E-books are no exception. However, in the view of Liu Chairman Wang, this game does not apply to Shanzhai enterprises, because it is a chain problem.

All things Green general Manager Changtao pointed out that Shanzhai products can be low price, because "they simply do a product, no after-sales service, no need to establish channels." But when the cost advantage is exhausted, it is difficult to be competitive.

In the current familiar E-book brand, Han Wang is a well-deserved boss. The Internet Consumer Research Center, "the second quarter of 2010 China E-book Market Research Report," The Han King to 42.6% of the focus of the brand focus on the first name, Taiwan Power, Newman ranked second to third.

At present, Hanwang is the most products in China's E-book market brand, but also in technology, content resources, product promotion and other aspects have a greater investment. But Han Wang is under a lot of pressure. Another strong addition to the big recent attention, said it is alleged that it will not rely on hardware to make money, will be sold below the cost of the price.

The genuine manufacturer has withdrawn

Ice fire twofold days, the fierce competition environment also let many genuine manufacturers hesitation. Yesterday, news that the United States's largest chain bookstore in the book market because of the loss of the company, under the pressure of investors are considering selling the company.

Another source said that the overseas department of Fu Xin software company plans to abandon its Eslick product, citing the competition is too intense, and face the possibility of competition with company partners. There was another news that Samsung was reassessing its development plans in the US e-book sector or would be withdrawing from the US market.

Under the direct impact of Apple's ipad, E-books are going through a watershed. Han Wang Technology Vice President Wang Banjiang said that the first quarter of this year many E-book manufacturers profit is good, these hardware manufacturers are mainly to help foreign manufacturers on behalf of processing or OEM production. But the two quarter was a watershed. The big price cuts by foreign E-book giants have squeezed out the margins of hardware producers, and he believes some manufacturers may opt out.