The "Sheng" event of the decade of online gaming industry

On the evening of June 15, 2007, "Storms" suddenly appeared on the Calm sea! The Sheng company has left about 70% employees in the Sheng, including senior executives such as chief operating officer Liu, according to a former employee.　　But the staff in charge of operation and maintenance are still in the company, maintaining the operation of "the Great sailing times Online". The employees who leave the company include: Coo Liu, marketing deputy general manager, market director, product and Operation Director, website editor, all regional managers and other finished team have confirmed the resignation, Liu to the media confirmed the above news, but declined to comment more, Sheng marketing director Heme said that this will not affect the The normal operation of the great sailing times online. Ultimately, the reason for the turnover is the company's chairman and CEO Yang Feng Ming "disappeared."　　It is reported that Sheng company to inform all ordinary employees not to come to the company next week, because of the sudden incident, the current Sheng employees are dealing with the head office related issues. In fact, the cause of turnover is the company's chairman and CEO Yang Feng Ming "disappeared." "We haven't contacted him for almost two weeks," he said. The employee said, "This behavior has heightened concern." "The event, the" Big sailing times Online "players are the biggest victims. Since the beginning of the 06 game listing, was once very hot, Baidu popular game search on the top 10, but the number of people after the toll has slipped. A turnover of the promotion manager to reporters revealed: The company in the promotion of the early days of navigation, relying on the core team within 2-3 months of the strong market onslaught led to a lot of popularity, the early dealer collection is very smooth. But since the start of January this year, all markets and operations have been difficult to carry out. All profit-earning expenses are only in company nearly half a year unwilling to invest in a penny of the marketing costs, and even unwilling to settle any of the previous costs, the shortage of funds not only affect the day-to-day promotion, server purchase and erection, bandwidth costs, partners divided into costs, staff wages are accustomed to the payment of arrears. Most of the company's overseas promotion managers also defaulted on their wages for 2-3 months.　　The company is profitable but refuses to pay its operating expenses. Sheng CEO Yang Feng, who is known as the grandson of government officials, evaporated and Sheng eventually collapsed.　　Everything looks like a scam. "Great sailing time online" of the fate of August 6, "Great Sailing times Online" server can not log in. The next day, the "big sailing time Online" Mainland China agent Sheng in the "Big sailing Time Online" official website issued a stop service announcement.　　(notice below) server pause notification (Big sailing age OL) Dear Players: The company based on game operation, is temporarily stop the "great Sailing Times Online" server, to cause inconvenience to you, I apologize.　　During the stop service, including the figures and recharge information and other account information, as well as the game world all the existing data will be properly kept, please rest assured. The Great SailingTime Online will resume operation as soon as possible, I hope you can continue to give love.　　Thank you very much for your support for the great sailing Times online. Sheng Digital Technology (Beijing) Co., Ltd. August 7, 2007 August 8, the Sheng agent of another online game "letter Long Wild", but also in the official home page announced stop service announcement.　　(announcement as follows) Dear players: In order to prepare for the upcoming game operations, is to stop the "letter long Wild Look online" server, in order to fully carry out equipment overhaul and data backup work, the inconvenience caused to you, please forgive me.　　Thank you very much for your support of the long field of hope online, and please wait patiently. Sheng Digital Technology (Beijing) Co., Ltd. August 8, 2007 to this end, all two of the Sheng agent of the glorious online game stopped operating. Without prior notice, suddenly stop clothing, so many players feel inexplicable, until now the official can still see the "gold mainland" propaganda. What to do, how to do the data, why stop clothes? A series of problems has become the "big sailing times Online" players are talking about hot spots. What is the reason for the sudden stop of clothing from two years ago?　　There are rumors that because of the glorious proposed high "gold mainland" agency fees, there are rumors that Sheng company Chairman "Yang Feng Ming" mysterious disappearance and stop clothing also have countless relations.　　Next let us through a series of keywords to understand the "great sailing Times Online" from the agent to stop the whole process of clothing. Agent time: June 1, 2006 location: Yokohama Japan Glorious Company Headquarters This day, the Japanese glorious Company in Yokohama headquarters officially released news, Sheng Digital Technology (Beijing) Co., Ltd. became the "Great Sailing Times Online" in mainland China, the exclusive agent operator, will be the sole agent of the Big sailing Times online in mainland China, the agency operating work.　　Sheng Chairman and CEO Yang Feng Ming attended the conference. Domestic conference time: June 30, 2006 2:30 Venue: Beijing International Hotel "big sailing times Online" the domestic conference invited many games in the large guild of the president to the scene, the top 50 players to arrive at the scene will be added "ticket invitations" can enter the venue to participate in the Conference, And the top 100 players can get the "big sailing time Online" of the beta number.　　Sheng Chairman and CEO Yang Feng Ming and honorable Japanese representatives attended the Conference. ChinaJoy hundred-Year-old warship star Two press conference, Sheng will "big sailing times Online" propaganda to a new height, with Sheng own words is "starlight brilliant." ChinaJoy Broadway stage play; 1500 beta numbers on site; movie stars, singers, directors,The "Big Sailing Night" on "Clivia", which is attended by the writers and other celebrities.　　In a series of promotional activities, Sheng repeatedly hit the heavy, expand the momentum, to create "starlight brilliant." Inside Change account Number Ling Award "big sailing Times Online" official forum on August 15, 2006 officially online, after this, the official website announced the Open beta time: August 22, 2006 15 o'clock in the afternoon the whole. Anxious players are waiting for the moment. A series of "smashing gold" propaganda indeed for the Sheng, "great sailing times Online" gathered a lot of popularity. October 2, the official release of additional closed-beta account, as well as limited registration activities. Once again, "great sailing times Online" to a new level of popularity.　　On the other hand, in the practice after ChinaJoy-Ling award process, "Great sailing Times Online" also won the "player most expected 10 network games", "Best 3D Network Game", "Best Foreign Game" three awards. Starlight is still brilliant, super girl, Beautiful Mermaid, theme song Starlight is still brilliant, from October to December, the entire quarter, Sheng around the hot spot-super girl again on the "big sailing time online" to carry out the overwhelming publicity. Yang Fengmin, Music Man Liu Qin, a famous foreign major who majors in cello, creates a theme song called "Walk With Me", which is a gimmick. At the same time, Sheng said that the plan by the Super Girl to sing "Big sailing Times Online" theme song "With Me", is currently with the Dolphin Sound, including Jane Zhang, 06 Super female voice before the three Shangwen, Tan Wiwi, Liu Liyang and so on to contact, will soon reveal the final lead singer of Super Girls. Sheng will be based on the Super Girl image temperament, range of tunes and "great Sailing Times Online" of the final choice. Even release the tour message and plan, and launch the booking hotline online.　　Subsequently, the "Five Cities and the city" event was held.　　In the advertisement aspect Sheng uses the real person model, chooses in many aspects to carry on "the Mermaid Plan". IBM Sheng "Blade" Hardware starlight is also brilliant October 23, 2006, Sheng and IBM officially announced, for the "great sailing Times Online" to reach a strategic partnership, IBM for Sheng to provide IBM Blade server. At the press conference, Sheng also revealed the "great nautical times Online" is about to open the beta version of the content. Feng Yuan Group Chairman Yang Fengmin, IBM Systems and Technology Division of the system x Greater China general manager Fu Bin attended the event.　　At the same time, the event "mermaid program" debut. "Sailing" stopped the senior high level disappeared in a series of "smashing gold" activities, in the eyes of the player Sheng has become a "big brand" company. The technology does not worry, the service does not worry, the follow-up not to worry. With the support of huge sums of money, needless to say stop, I am afraid that the online game of the problem of the quality of the server is not to worry players. With the common test,Operations, Sheng has been walking a gorgeous route. The gold mainland also announced on schedule, publicity, online interaction is also under development. Everything is being carried out in a methodical manner. June 17 "Big sailing Times Online" published the official website of the company to adjust the announcement, the Bulletin said Operation team operation did not reach the ideal, so adjust, signed is "Sheng Chairman and CEO Yang Fengmin". From the content of the announcement should belong to the company's internal adjustment category, appearing in the user's official homepage for the player seems rather strange. and less than 2 months after the announcement, the "big sailing Times Online" officially stopped serving. It is not only sudden for the player, but also sudden for the Sheng staff. Online have claimed to Sheng internal staff, in the stop before the Sheng company chairman "Yang Feng Ming" has quietly disappeared, in the company appeared a lot of things, has not found the "leader." And from "Yang Feng Ming" disappeared to stop the service, this period, the operation of the server, are Sheng staff continue to support. Of course, this is just some "insider" on the internet, and we don't know whether that is the case. But certainly is "Yang Feng Ming" to go, "big sailing" stopped.　　Reporters in the stop after trying to contact Sheng, but Sheng customer service phone has been unable to get through. "Maiden" Glorious to stop the clothes feel suddenly seem to add glory. "Big sailing Times Online" by the glorious hand to build, day service, Taiwan service has been a good operation.　　I am afraid it is glorious not to think of, such a sudden stop clothes, glory is not thought of. As Sheng has lost touch, a large number of players have shifted their gaze and hope to glory. Glorious in mainland China, there is a production company in Tianjin, and later the reporter was confirmed that the glorious Tianjin production company's field minister will be responsible for the "great sailing Times Online" related matters, including answering the questions posed by players. Many players through the telephone to the Minister of Hotan Communication and inquiries, Tian Minister also responded to the question. The reporter also dialed the glorious Tianjin Company's telephone, has found the field Minister, understands the related event. The glorious Tianjin Company's tin minister declined the interview, saying that the question needs to be referred to the Japan Head office, the next 1 weeks will be the glorious official summer vacation, the reply needs to wait until August 20 week. Then the reporter again line glorious Tianjin Company, get the reply is, glorious Tianjin Company does not accept an interview, only in Japan's overseas division only to be interviewed. When the reporter asked whether the glory of the stop clothing and the "big sailing Times Online" in the future of an official statement, Tian minister said will be released on August 28, "on the Big sailing Times Online" to the Chinese player letter "official announcement." (notice below) "Great sailing times Online" is the Glorious (Koei) company (the company) developed the game products.　　All along, the game in China's operations are referred to the company's China Cooperation party Sheng Xuan Digital Technology (Beijing) Co., Ltd. (hereinafter referred to as "Sheng Company") is responsible. Recently, the company learned that ShengXuang company unilaterally stopped the "big sailing times Online" server operation. The move to the "big sailing times Online" of the vast number of Chinese players, causing great trouble. The company to the Sheng company to stop the game service behavior, expressed regret.　　In addition, the company has not been confirmed that the spread of Sheng company has closed. In the past, the company has been operating the Sheng company "great sailing times Online" to provide technical support.　　Now, we are working to open the deadlock so that many of the players who love the great sailing times Online can continue to enjoy the game.　　As the development company of the Great sailing times Online, we are doing our best to build a system that provides a higher level of service so that the game can be reopened to players as early as possible. Japan Glorious Company official announcement August 24, 2007 August 28, glorious in mainland China official website published the article, from the closing date can be learned that the article was completed on 24th, glorious at least before the 24th has begun to plan to give players an official account.　　The article in the official show that Sheng to unilaterally stop operations, did not confirm the failure of Sheng, but also said that the "great nautical Times Online" to the re-opened efforts. Take what to save you "big sailing times Online" Things to this, stop the service incident finally came to an end, the glorious announcement terminated the endless speculation. And the next is endless waiting? Point card loss, data migration, a series of related issues waiting to be resolved. And the solution to these problems is not easy to believe. There is still much to be done between the Sheng, the glorious and the new agent.　　Regardless of the Internet users out of the phone issue, or the glorious issue of the bulletin, we can see that glory seems to have found a new agent, is also resolving related matters, I believe that the glorious will not be due to stop the "big sailing time Online" This gold signboard smashed. There may be many endless waits in the future, and perhaps new problems. But one thing is that every "big sailing" player can be sure, and when the dawn is lit again, we sail.