The Shenzhen It Leaders Summit brings together many entrepreneurs from the High-tech sector

A common theory of "the way of strategy in transition". At the top of the internet's most-watched conversation, Baidu founder Robin Li not only with Tencent board chairman Ma (Micro-BO) for the third consecutive year, "double-male" peak dialogue, and chatting between the number of the host Digital China Federation Chairman Ying (Micro Bo) The sharp question of the invisible, its "embrace change" The active strain of the way deeper than the same Taiwan guests, Beihang University President Huaijin Peng's appreciation.

The creation of the future

At the summit, why Baidu included Tencent Weibo information became the first topic of concern. In the face of the question, Li explained the original intention of the move-"as a search engine, Baidu needs to do its best to collect all the information collected to users to retrieve." This is precisely the starting point, so that the issue detached from the meaningless "competition" theory, so that Chinese netizens can be the first time in Baidu to obtain real-time information from the four portal microblogging. Anti-foreign, such as Google's foreign-language search engine, is far from the SNS information included in the results.

But that, in fact, is not the biggest innovation in Li's search information collection. When Google first entered the Chinese market in 2003, Li found that there was a real gap between China and the U.S. Internet: "The US internet started early and already had a huge amount of information, while the total number of Chinese Internet information was grossly inadequate." "In order to solve this problem, Baidu Online bar, so that users produce their own content, not only quickly enrich the Internet's Chinese information, while making Chinese search engine a duck to fish." More importantly, until 2004, the user created content "web2.0" concept was proposed, its time, Baidu Bar has been running for a year. To date, stick still for Baidu search total traffic contribute more than 10% of the share.

"You have to see what is going to happen before you change it, and then respond early." Li said at the summit. "The user does not want you must not give him, the user wants you directly to him do not revolve bend", all from the user needs, insight into this trend of change, this may also be Li is always able to look forward to the two-year perspective.

Insistence on refusing to buy

Today, the anecdotal still relish Li's two explicit "acquisitions" Say no. One is in 2005 Baidu listing Eve, when Google CEO Schmidt had a secret visit to Baidu 1.6 billion high-priced acquisition, Li also "listed as the water poured out" determination, so that Schmidt disappointed and go, and Baidu has successfully landed on Nasdaq, finally become China's Internet market value of the first company. The other was in 2010, when Li talked about Baidu's internationalization strategy, saying that Baidu refused to take the road of internationalization by way of acquisitions.

The summit staged the third time that Robin Li said no to the "takeover". Host Ying asked Robin Li "has considered the acquisition of Yahoo," not only to expand the share of the search, but also to control Ali and the threat of Tencent, more than a while? "I certainly did not think," Li shooter bluntly, "I think every day is not to kill my competitors, but how to develop a bigger and better Baidu." He once again expressed his views on the internationalization of Chinese enterprises, "in the long term, companies like Baidu and Tencent will go outside China and gradually occupy other markets." I personally will have a lot of patience, we think that internationalization is a very long-term strategy, to 10, 20 to do, only a very ideal fruit. ”

"The state is different, one is thinking about how to create value, one still stay in how to let others play not turn." "United Beauty Makeup International Limited director Zhao Dong regrets." This language, but also in the micro-blog set off ripples, a netizen said: "For Yahoo acquisition, Li is how to answer?" This may be why Baidu can achieve today's achievements. ”

The ambition of transformation

If you talk about changing the bureau, Mobile Internet has become an indispensable topic in the industry this year. At the summit, Li also talked about this year's mobile internet popularization year, but in the face of transformation, Li's attitude is very firm: "To take the initiative to embrace change, rather than waiting for change to push you forward." ”

In fact, Robin Li's layout of the mobile internet has already begun. "A lot of people ask me what the real killer apps are in the mobile internet age," said Li, who told the Baidu developer conference two days before the summit, "I don't know." But I know what Baidu will and can do. "On the same day, Baidu officially announced the mobile cloud strategy, announced the online developer Center, unified open access, and to provide developers with four service systems-from the development, operation, promotion to the transformation of one-stop solution to the whole."

"Robin Li says the killer app for mobile internet is what he doesn't know," Xiang, president of the network, said in a microblog review: "But from the Baidu Mobile cloud strategy, he is actually creating a platform that can generate killer apps for mobile internet." This is probably what Zhang is evaluating, he is an ' entrepreneur of creative industry '. ”

The 2012 Internet is doomed to not be calm. At the just-concluded IT leaders ' summit, many people would like to be able to learn from the comments of these High-tech leaders about the direction of industry development, or even the market nuggets dynamic guidance or inspiration. But the times surging, in fact, more crucial, is to have the mentality of the initiative and insight into the decision after the trend, the only way to "move without fan, lift and not poor", the real grasp of their own opportunities and the future.