The shire football wants to enter the football culture industry ecological circle with the high quality content

This year is really the World Cup year, sports products I have reported several, coupled with the listing of Tiger, the Internet will naturally not miss this football. In general, the field of sports is also divided into online and offline, Tiger flutter is a model of this field O2O, but if from the field of sports, at least for now, and not O2O a good combination of products, such as we have reported before the ball, or Lechi football, understand the ball emperor, They all belong to the player in the field of football, but either the business focus is on the line or online.

These products on the line of business are mainly content-oriented, generally divided into two categories, a class is like the tiger Flutter Forum, know the ball emperor like the community within the user Exchange spit as the center, the other is the sports information reports and comments, the latter is actually a long development of the industry, from the initial paper media, to the portal medium, To the current subdivision of a sports vertical media, the content has not changed, but the form has changed, the user access to the channel has changed.

The shire football is a content direction and these vertical media, the portal media is not the same football blog, the reason for the content direction is very different, I think mainly because the initial team of the original idea and starting point. The founder of the Shire is our Kryptonian author @ Dog Pan, the football fanatic came to Krypton not long after the creation of the Shire, I and he is very familiar with, although one is a red devil is a gunman.

In this context, the Shire completely throws away the real time information in most football matches, lace, transfer and other information, in my opinion is to give up a number of false fan users, they focus on the focus, according to dog Pan's words is "digging abroad around the top of the pyramid of soccer services in other industries operating mode", That is, those who support the whole world of football industry eco-circle content: Tactics, training methods, youth training, scouting, science and technology applications, cultural precipitation, football economics, players ' diet, medical treatment, etc., are not very real-time, and for those who only focus on a few goals per day, who Manchester United bought, and Arsenal are starting to sell the captain. , these are not strong demands.

Why do you choose to present such content? We have to go back to the original idea and starting point of the Shire. "Changing the Chinese football joke is not funny, even if it is to follow gourd painting gourd, but not a few people know what the gourd looks like, how to draw," dog pan and I mentioned several times about fans and football practitioners between the nature of the difference. For interest-oriented fans, has been in the steel, do not understand the foreign football system, aloof, but the football is still very love.

Fan culture is a terrible force, from the same year Baidu Bar can be seen. The early entry point of the Shire is the desire to stimulate and guide through a directional content, turning a part of the eyes and energy of young people who like football to how to build our own football biosphere industry, so the content for the Shire team is only the first step, the next step, dog pan very clearly indicated that On the basis of ensuring the continuous excavation of content, we began to build a community based on the contents of the Shire.

I think the Shire is now in other football media like the early 36 krypton to other portal technology media, content determines the direction and positioning, although can arouse the fans user's reflection, but in the end how to as a reference to China's football reform, dog Pan also gave me a lot of reverie space: Offline summit Gathering of football industry people , Football resources integration platform, intelligent hardware and so on. As for the future and business model, I still feel like a completely pure content to start products, talk about the future is too early, to ensure that content quality and continuity is the key to the Shire now.

But from the standpoint of a pure fan, much of the Shire is illuminating. As a person who has been a Chinese football player for years, we do not know much about foreign football, we only see the commercialization of their success, but never carefully studied its underlying structure and mode of operation. Like many of the Shire's loyal readers, after reading some of the Shire articles, they always sigh: "We do not understand football."