The shock wave of network MLM under the guise of consumption rebate is expanding

Absrtact: With the Fuzhou Yi Sheng Science and Technology Development Co., Ltd. (hereinafter referred to as "friendship Company") operation of the hundred rebate Mall fell apart overnight, the limelight is full of consumption rebate for the guise of the network pyramid scheme brought about by the shock wave is expanding. Yi-Sheng Company from the establishment to the murder of half

With the Fuzhou Yi Sheng Science and Technology Development Co., Ltd. (hereinafter referred to as "Friends of the Company") operation of the hundred rebate Mall fell apart overnight, the limelight is full of "consumption rebate" as the cover of the network pyramid scheme brought about by the shock wave is expanding.

"Yi-sheng company from the establishment to the six months of the incident, the boss changed 3, respectively, Yao Jianqing, Feng and Gao Weiping." June 1, close to the Fuzhou Public Security Bureau by the Investigation detachment of the panel said, "At present, Yao Jianqing and Gao Weiping have been to the police, the rest of the people involved are being traced, the case of the loss of more than million the number of swindlers." ”

This newspaper June 1 disclosed, Fuzhou Hundred Hundred mall many members gathered in the mall office, will office items such as ransacking. The storm also spread to more than 300 kilometers away from the Wuyishan.

However, the survey shows that the crash of the company is only the tip of the Internet pyramid scheme, which is "consumer rebate".

June 1, according to Xinhua reported that the public security, industry and commerce departments nationwide on Jiangxi Wonderful Life Investment Development Co., Ltd. related personnel suspected of selling illegal activities to investigate, the company's chairman Tangqingnan has been arrested.

"At present, network MLM This is long, activities are still more rampant, hope to cause widespread concern and high vigilance, to prevent being cheated and mistakenly into the quagmire of MLM." "Yunnan Province, the office of the leading group to combat MLM work in the recent release of the crackdown on the prevention of pyramid selling warning tips."

China Anti-Marketing Volunteer Alliance Network (hereinafter referred to as "Alliance Network") founder Ling Po June 1 told our correspondent, according to incomplete statistics, the current "consumption rebate" as the mode of operation of the enterprise organization has reached more than 2000, "the total number of full return" enterprises nearly 1000.

"' Consumption rebate ' industry has a lot of speculative behavior, for opportunistic people to play the soil of financial pyramid schemes." "What's more, it's pure financial pyramid schemes, cyber scams," Ling Po said. ”

Savage Growth

The controversy over the friendship company is by no means a case.

In the May 30 of the incident of the Friendship company, Shenzhen police cracked the "Happiness Margin" national network MLM Big case. "Happiness" is the full name of Sichuan Province, the well-being of the Agricultural Development Co., Ltd., its national MLM involved in funds up to hundreds of millions of yuan.

This reporter learned that only in Fujian Nanping under the jurisdiction of the Wuyishan, in addition to the company's "Hundred rebate Net", but also active "million Shopping Network", "back to the 100", "Easy alliance" and other kinds of so-called consumption rebate high return "money and money" game.

News from the Wuyishan trade and Industry Bureau shows that, since last year, some to "full 500 back to 500, 1000 back to 1000", "consumption = Save = free" as bait of the rapid development of the Wuyi Mountain, attracting a large number of merchants and members to join. Since February this year, the Wuyishan trade and Industry Bureau has received a number of reports and complaints about the rebate network.

In fact, since 2011, consumption rebate has become a very popular "business" and "investment" in Fujian. According to local media reports, only in Fujian's most economically active Quanzhou, nearly 1600 businesses joined a "million home shopping" rebate site, involving hundreds of industries, and consumers participate in this model, to buy a 4,000-yuan electric car For example, consumers can be divided into 500 days to obtain 3500 yuan rebate.

"Many people are tempted by high profits to start using huge sums of money to make fake deals and fake orders from relatives and friends, and to pay the corresponding commission to ' million-home ', sell the very low prices and pull the profits back after the high turnover," he said. Quanzhou a "million home shopping" franchisee revealed.

Ling Po told our correspondent, "Million Home shopping" is currently the country's largest rebate site, he logged on the site as a member of the query data show that "million shopping" daily declarations turnover of up to 300 million yuan.

"Million Home shopping," the founder of Zhejiang Jinhua billion E-commerce Co., Ltd., claiming that in the country has 3 million members, more than 2000 counties and cities have agent outlets, the Alliance merchants up to 100,000.

According to its propaganda data, "million home shopping" to "consumption = save money = Free", "consumption 500 back to 500, consumption 1000 back to 1000" for the slogan, members of the consumer full of 500 yuan, you can get a dividend right, registered Web site merchants, members, agents do not need to pay entry fees, but to promote the development of the offline, The merchant sells the thing to the member, needs to pay 15%-20% to million home shopping platform, returns the full 100 yuan to be possible to present, the present process million shopping platform needs to deduct 20% "the tax".

"' million Home Shopping ' is a consumer rebate model of the forerunner and representatives, the country has more than 1000 companies to imitate." "Ling Po said," I talked to some rebate net boss, this kind of business model as long as a line 3 months of turnover can be billions of dollars, and as long as the big company, no small companies. ”

Alliance Network provides data show, founded in May 2011, the people return to the net, less than a year to absorb more than 80,000 members, and the monthly growth rate of members in more than 4000.

The data provided by the Alliance Network also shows that up to now, China's participation in the consumption rebate business model of agents, business members, consumer membership has exceeded more than 30 million, with this business model of online promotion and offline development, the number of participants to expand rapidly.

Geographically, this pattern has spread across a number of provinces and cities. The monitoring data provided by the Alliance network show that "consumption rebate" as the cover of the network of marketing, mainly concentrated in Fujian, Zhejiang, Jiangsu, Anhui, Jiangxi, Hunan, Hubei, Sichuan, Shandong, Henan and other provinces and cities, almost throughout the country's two or three-line cities, and Fujian Nanping is particularly serious.

According to the Yunnan province crackdown on MLM work led group office released information, since August 2008, the province has been prosecuted "Hong Kong World Tong", "British TVI (Travel Express)", "June Yu Yuan Tea", "Rich Dad Concept", "Swedish e-era network media" and a number of network marketing cases.

Ling Po that the "consumption rebate" model from the 2010 "spark" has developed to today's prairie, fully explain the rapid development of such models, and most of the bias to speculation and speculation, and gradually evolved into "air-to-air" funds game.

The fatal temptation of legal registration

From the crash of the Hundred rebate Mall run by the Huayi company, it can be seen that such a porous model of the circle of money, in the super high profit packaging, has repeatedly confused many people.

"From the number of participants, involved in the amount and the extent of involvement in the regional distribution can be seen, ' consumption rebate ' mode if not to monitor and guide, the harm is no less than other types of MLM, or even a short period of time will be more than other types of MLM." "Ling Po said.

The survey found that in the past two years, "consumption rebate" mode of operation to "not only save money but also rebate", "How much to spend back" and other promotional slogans, and gradually become the new favorite of speculators.

"Why are there a few rebate sites? Just spend 120 yuan to do a rebate website." "Ling Po said.

and the main body of this mode of operation is legally registered E-commerce company, so in its marketing process, merchants, members, consumers have a high degree of trust, and the early stage of the company will not run a capital collapse, members can get rebate, causing consumers to reduce the query, and desperately develop the promotion.

Take "Enjoy the treasure" as an example, this year May 11, someone to the Shanghai Municipal Bureau of Commerce and Industry advisory "Henry Bao" rebate is true, there is no fraud? The reply of the Trade and Industry Bureau is: Shanghai Industry and Commerce official website "Enterprise basic Information Inquiry" can inquire to the city has legally registered enterprise information. It is too much to advise investors to be wary of companies promising rebates or returns.

"Henry Bao" by the Shanghai Yi Bao Network Technology Co., Ltd. was founded, known as the new E-commerce model of the consumer to send points platform, claiming that it is to create a "national win + Consumer win + win + Business + agents win + win" five-win model.

The Alliance survey also found that some companies developed more, newer, more wanton, more covert forms, such as playing "national pilot", "Government support project" and other banner, lured the masses to participate in the payment of fees; playing "entrepreneurship", "training" and other names, lured students, farmers, laid-off workers involved; In the name of narrowing the gap between rich and poor, entice the Midwest and other areas of the masses and ethnic masses to participate in it, playing "E-commerce", "Network Part-time", "network Agent" and other names, the use of the Internet for pyramid marketing activities, wearing the cloak of legitimate companies, through the development of franchisee, salesman and other forms of MLM activities.

Yi-sheng Company's hundred Rebate Mall is the use of this approach, this reporter in its office space to see, the company still hangs with the 35 internet (300051.SZ) China Telecom (Micro-BO) (00728.HK) Fujian Branch signing ceremony of the Red Banner.

"Million Home shopping" is also so, its official website announced that the company will hold the e-commerce summit in Beijing in mid-June, the national ministries and leading media elite will be in person to convene a forum, and will invite Hong Kong "Four Kings" one of the dawn as the company's image spokesperson.

"' Consumption rebate ' business model has the characteristics of faster than the previous MLM development speed, membership of the" online Promotion + offline development "of the comprehensive use, both the rapid spread of the internet and no geographical restrictions, and through the promotion of members and businesses under the line, each franchisee can be its consumer customers to develop into the offline. "Ling Po thinks.

According to its analysis, "the reason for the rapid spread of the business model is the rapid growth of netizens, the increasing consumption cost, the increasingly fierce market competition, the speculative and gambling mentality, and the emergence of a large number of speculators, so that" consumption rebate "has evolved into" investment rebate ".

According to the Alliance investigation and monitoring, the current participation in "consumption rebate" level of diverse staff, there are traditional industry bosses, there are highly educated intellectuals, most people want to speculate in this way to obtain high returns.

Cohabitation

"Consumption rebate" big line of its way, a lot of mixed up in a large number of pure circle of money for the purpose of the MLM company.

In the case of the Yi-sheng company, Hunan province Changde Wuling District Court public trial of a pyramid selling activities, the case involved in the amount of up to more than 110 million yuan, the Department of Hunan Xin Gao Cai Investment Consulting Co., Ltd. rented overseas United States GoDaddy Company services

, set up their own member management platform, through the development of a collection of color network marketing activities to develop members.

This March, Henan Province Zhumadian Intermediate Court on Jiangxi Wonderful Life Investment Development Co., Ltd. (hereinafter referred to as "Wonderful Life") sued the City and Commerce Bureau Industrial and Commercial Administrative punishment case issued the second instance judgment: To maintain the first instance judgment, "Wonderful Life" is the MLM.

"Wonderful Life" all of the Pacific Direct Purchase network, is a business involving at least billions of funds, claiming to have more than 10 million members throughout the country E-commerce site. For the Pacific Direct Purchase network is a MLM, controversy and confusion lasted 4 years. At least 10 provinces (city) of public security, industry and commerce and other law enforcement departments to their determination or even the opposite.

In fact, the current domestic "consumption rebate" mode, and "consumption rebate" a variety of types have a great relationship.

According to the information provided by the Alliance network, the current domestic "consumption rebate" mainly includes: collection of entry fees, development of the line, the team-paid "consumption rebate", do not charge entry fees, there is no team pay, but the development of the line of "consumption rebate", do not charge entry fees, do not develop the line, not team-paid "consumption rebate" and other three types.

The first is the use of "consumption rebate" in the name of the requirements of members and participants to pay entry fees or disguised to pay entry fees, by the development of the line profit. This type of Fujian has two companies, Fujian Tian Jian and Fujian million, but also set up a two-track system and the impact of the pyramid scheme, and Zhejiang Quzhou 91 consumer treasure set up the five-year bonus points.

The other is through the website shopping platform and Development offline entity Alliance business, registered members of the website to the Entity Alliance merchants Shopping, by the merchant to pay intermediary service fees to the company, the company in accordance with its return policy to consumers.

Such companies have been transformed into "investment rebate" by a large number of speculators, deviating from the essence of "consumption rebate", the emergence of a large number of fake consumption and real investment, which has caused this pattern to become chaotic and mutate into financial games, and such models have developed very quickly. This kind of representative mainly has "million home shopping", "Hundred Hundred Rebate", "The sesame Seed", "returns 100", "Qiao" and so on.

The last type of consumer rebate carrier mainly for large shopping sites, just on the website of the online rebate, the essence of the promotional concessions, and the first two different properties. Mainly include Taobao rebate, 51 rebate NET, Pat rebate, etc. This enterprise through the return of a certain proportion of cash to promote, there is no development of the line and pay fees to start the behavior, many online shopping malls such as Taobao, Pat, ebay, Jingdong Mall, when, 99 book city, excellent Amazon and other nearly 200 well-known companies, also have a certain percentage of the return.

However, Ling Po that in the current "consumption rebate" market, with "consumption rebate" in the name of the trickery of MLM organizations and speculative speculation in the majority of the real rational "consumption rebate" business model accounted for a very small share.