The shop does not burn through the train station outside the easy drainage example sharing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

We have always believed that in order to promote the effectiveness of your products must be good, your store reputation must be good! Otherwise, the promotion is useless work. Our cooperation in the promotion of customers is a cat flagship store, we and this customer is also a partner for many years. We are familiar with the situation of this shop, in the past cooperation, the shopkeeper also sent products to us to see, we have confidence in the strength of this shop.

Their T-shirt style is more, and the audience classification is also relatively fine, if you want to be in this one months to send ads to each type of audience, then each of the baby's publicity efforts will have a certain degree of weakening, so these one months, we choose one or two of them to the main push. By a baby to drainage, the effect will be more obvious.

Among the many treasures, we have chosen the game heroes that young people love so much, for the following reasons:

First of all, the baby's audience is very clear, suitable for the store to attract accurate traffic. In the promotion way, whether the forum or QQ have a specific fan-gathering platform. Second, the audience with several other couples style audience has the intersection. Publicity this section at the same time, can also bring the corresponding traffic for other treasures of the store. At the same time can bring a lot of popularity.

Specific promotion plan:

Forum Promotion

1, Post. Select the Game Class forum, written by the copy for the forum. 6 posts per day. From the writing to post the whole process, is a small creative planning.

These posts are only part of our send, such small creative stickers are published in the relevant forums every day.

2. Top sticker. For their posts to increase popularity, in the post just released a few days ago, the popularity may be low, so need their own top, to improve rankings. To send ads to other people's posts, this is a more economical way of advertising, the effect is good. In the forum of higher popularity posts, in the form of replies to send related product information, send 4 replies a day post ads.

QQ promotion. QQ promotion will be accurate users to join a QQ, you can send the appropriate advertising information, more targeted.

1, add friends. We arranged two promotion personnel, in three days time, to each big forum or QQ Group, collects the Hero Alliance player and some young male's QQ number. During the period, there is a commissioner of these collected QQ number plus for friends, in five days time will be accurate audience all into QQ, add up to 1000 people.

2, QQ space management:

Every day we will update the talk regularly. Log update frequency of five days an article, illustrated, the content or Hero Alliance. But the latter will also gradually increase the placement of advertising.

3, in addition to QQ, QQ space, Tencent Friend Network and other ways and friends to interact, and actively promote the store's products. In the QQ promotion, add enough friends number, we push the product can be added several (mainly in the form of pictures) to meet the needs of different people, attract more traffic.

Weibo promotion

1, add micro bo Friends, in the previous week, the addition of fans to the main zombie, so the purpose is to first the microblogging account of the popularity of accumulation, this is any one micro-Bo Gang must go process. Later, in the forum posts and QQ space, with the promotion of micro-blog account. At this point the fans are more accurate customers.

2, regularly updated micro-blog, a day at a fixed time, copy writing a micro-blog, and there is a graphic artwork.

To others micro-blog sent to send ads. The main search for those who are relatively high popularity of the game, in their micro-blog sent advertising messages.

Staff arrangement

1, Promotion Group: The task of the Promotion Group is responsible for the whole promotion process of adding people (QQ plus people, add powder, etc.), and responsible for the release of various ads.

2, Technical Group: Technical Department of the copy and art is mainly responsible for the promotion of advertising content planning, including text ideas and picture design. 3, Customer Service Group: Customer Service Group has a dedicated staff and customer docking.

Effect estimate:

In the previous week may flow less, because the promotion can not be effective day, one months for the promotion is already a very short cycle. No solution can be static, in the implementation process, we have been in accordance with the effect of the promotion of feedback, to make appropriate adjustments, in order to achieve better promotional results.

Our promotion, is not a simple drainage, whether the pursuit of advertising, or the purpose of planning, for the long-term interests of the product to pass a brand concept, I think the brand should be any one day cat shop for the ultimate development purposes.