The shortage of marketing talents in education and training industry

This is the peak of recruitment season, in which all walks of life are hiring aggressively and the education and training industry is in it.

This year, Henan Education and training industry recruitment, is still dominated by teachers, but the recruitment of relevant marketing staff, than in previous years, a significant increase.

Phenomenon

Education marketing talent, one will be difficult to find

In the talent market, there are "gold three silver four" argument. Every year after the Spring Festival, are job-hopping, recruitment of the peak season. This year from the beginning of the first month day, Zhengzhou talent Fair one after another. Among them, no lack of education and training institutions figure.

Dashan Foreign Language school vice President Zheng introduced, this year Dashan has participated in 4 times talent Exchange. In addition, a number of campuses in the mountains of the doorway, also set up a recruitment brand. Recruitment target, in addition to the teacher, there are a number of marketing staff.

"Education and training industry marketing staff, in addition to understand marketing, but also understand education, such talent is too difficult to recruit." "Zheng said.

Education marketing talent, one will be difficult to find, such problems also plague other education and training institutions. Reporter from the morning Bell (Chen) education Group, Zhengzhou General Assembly foreign Language School, Henan Lone Tree Education and other well-known education and training institutions learned that they also need market planning, marketing talent.

Chen Physics School had just upgraded to Morning Bell (Chen) education Group, the grade is high, the stall is big, deputy principal Ning Hong Yu happy. "According to the current size of our school, there must be more than 10 people in the marketing department, now take me, altogether two people." I usually have to teach, want to both sides really a bit powerless. "Let's say.

Analysis

Special nature of the industry, slow talent training

Suppose a year engaged in the beverage industry market planners, career change to do shoes market planning, not long, he can do well. And if let him switch to do education and training industry market planning, can adapt is two said.

Industry insiders, and FMCG marketing ideas different, education and training industry marketing, more vulnerable to market demand impact.

A quick consumer product planning market personnel, his rhetoric may not change within 3 years. and do education and training marketing, every year, quarterly, are constantly changing. Last year, the new lesson changed fire hot, training institutions must switch ideas, the main new curriculum reform, this year, NATO, the Warsaw Pact, the alliance "Three Kingdoms hegemony", training institutions have to be in the independent enrollment proposition more effort.

In addition to these, how to reassure parents, students early consumption, how to judge the next market hot spots according to policy changes, these problems, the education and training of the market personnel put forward higher requirements.

Zheng Introduction, education and Training Industry marketing department, the new generation of slow, from the entry to the knowledgeable need a year or so. When companies recruit, they also prefer the industry insiders.

Opportunities

Foreign agencies snatch food, education and training industry into employment "hot land"

All the heroes of the ages, no one is in the troubled times. Because only in troubled times, they will have the opportunity to emerge.

Now the Henan education and training market, but also a "troubled times." With the largest education population, the parents ' attention to education and the low quality education resources, various factors have made the education and training market of Henan exceptionally prosperous, and there have been many local famous educational institutions such as Dashan foreign language, Chen Physics, General Assembly foreign language and lone tree education.

At the same time, the new Oriental, learning, materials education, such as national education and training institutions, successively stationed in Henan. Industry insiders said that the next two years will also appear more national brand education institutions. These big guy's coming, let Henan training market competition becomes more intense.

Competition means opportunity.

Local institutions want to fight the big foreign, talent reserves must be put in the first place. Foreign agencies want to take a firm foothold in Henan, most of the relevant human resources can only be selected from Henan Local, the headquarters of the rationing of a small proportion.

Multi-party wrestling, snatch talent, excellent market talent treatment natural not low. Dashan to recruit talent, encourage internal staff to recommend or pull talent from elsewhere, as long as the recruitment of referees will get a fortune "Bole Award", this shows.

Industry Outlook

Private education is paid more attention, the potential of local educational institutions is great

In recent years, the government documents on private education can see the change of the status of private education. From an integral part of education, to an important component, to an integral part of the present. Although there are only a few words of difference, but the promotion of the status of private education is not stint.

Since 2011, Zhengzhou began to launch and implement the multiplication of quality education resources project, Zhengzhou city government will be through the purchase of services, subsidies, quality education resources output, and so on to continuously improve the running level of private education and education quality, and strive to support to build a group of moderate scale, high quality, distinctive features, High-quality private schools with good social reputation.

Zhengzhou Municipal Bureau of Education will also introduce a series of policies to vigorously support the multiplication of private quality education resources. It is in this context that Chen physics was upgraded to the morning Bell (Chen) education group.

In addition, up to now, China's education industry in the United States listed companies up to 11, the new Oriental, education in this column. Among them, there is no education and training institution in Henan.

Industry personage Analysis, this and Henan is located inland, the marketing pattern lags behind has the great correlation. At present, Henan's education and training institutions, quality is not lost in the national big-name institutions, but the relevant management, service, marketing system, not backward stint.

The most educated population in the country and the group of parents most valued in education, as a local enterprise, the local parents, students psychological control, the interpretation of the policy, is bound to be better, this is the geographical location; Once a large number of elite to join, to do people and, Henan education and training institutions to do the listed companies really not difficult.

Personal "Money" scene

Two years to achieve a double salary

Marketers are more likely to be promoted

In recent years, the treatment of public teachers has been improving. and education and training institutions, many times are digging the corner of public schools, rob the public teacher. Want to attract teachers to join, open the price of natural more and more high, which also led to the entire industry income level.

The wage composition of the market personnel is the basic wage plus performance pay. Early due to the business is unfamiliar, has not yet entered the role, the income is lower than the teacher, monthly at 2000 yuan, but the time will not be too long.

Henan Lone Tree Education Consulting Co., Ltd. General manager Zhang said, compared with teachers, most training institutions prefer to promote marketing personnel to do management.

"As a teacher, easy to develop thinking inertia, flexibility, market sensitivity is deficient." "Education and training, in the final analysis, is a business," Zhang said. Business, but also in accordance with the routines, so that special people to operate. ”

At present, the management of education and training industry in Zhengzhou has a distinct characteristic, the majority of young people. In Jiankun, president of Zhengzhou New Oriental School, just over 30 years old this year, Morning Bell (Chen) Education Group Vice President Ning Hong, aged 35. In addition to them, many of the middle-level cadres, including marketing director and campus supervisor, are under 30 years of age.

"Young people in this industry have a broad rise in space, do marketing is a shortcut." Even if not a management, as long as in the industry for two years, the salary doubled is the least. "Zhang said.