The shortest way for small and medium-sized enterprises to launch search marketing

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Search Engine Marketing (Engine Marketing) is the preferred way for SMEs to develop network marketing. But all along, "click fraud" has become an insurmountable embarrassment for search engine service providers. Competitors and some illegal search engine channel agents malicious clicks, resulting in a decline in conversion rate, resulting in small and medium-sized enterprises to carry out search marketing investment costs and the actual effect of a great contrast. The survey report shows that more than 70% enterprises generally believe that the search engine marketing effect is general or not ideal.

There are three main ways of search engine marketing. They are paid rankings, keyword ads, and search engine optimization. Small and medium-sized enterprises are most commonly used in pay rankings and keyword ads, but ignore the search engine optimization. Search engine optimization of the most obvious effect of the search engine to get good rankings, improve the site display rate, so that the marketing effect has been significantly improved.

Search engine Optimization (SEO) is not a cheating behavior, but the search engine coordination, service. Let search engines more convenient to extract information from the corporate Web site, the information better to show to potential customers. Google and Baidu official statement also pointed out that the search engine to understand and support SEO behavior, search engine official attitude is to accept reasonable search engine optimization. According to SEO expert Mr. Liangsen, Sony, Kodak, IBM and other international well-known enterprises have been for the site a few years ago optimized, and achieved remarkable success.

The domestic search engine optimization industry is in a state of disarray. Many SEO practitioners blindly pursue the site rankings, the use of mass spam information and other cheating means. Such unreasonable search engine optimization behavior, search engine is absolutely exclusive, will also cause the site is down right, from the search engine to clear. Many small and medium-sized enterprises are misled by some SEO practitioners, thus skew the concept of search engine optimization. "Chinese Network Marketing net" Tinlu hope Small and medium-sized enterprises can come out from this misunderstanding as soon as possible, reasonable to optimize the enterprise website. We recommend that you choose a regular search engine optimization service provider.

Why is Search engine optimization a shortcut to search marketing? It is well known that paid rankings/keyword ads require a high cost over a long period of time. But search engine optimization is different, this is "once and for all" marketing strategy. Generally speaking, once through search engine optimization lets the website obtain the good rank, then the late maintenance cost will be very low. There is also a point, from some research report analysis, netizen to search engine's paid connection has the exclusion behavior. Netizens are more willing to accept a site that is naturally ranked better. For example, if someone needs to learn seo, then in Baidu search "SEO training", the other party must first consider the natural ranking of the first site. Moreover, no matter how many clicks the netizen produces, no additional charges will be incurred for the website. This is also a great advantage of search engine optimization.

Search engine optimization Cost is lower, do not need long-term investment, the effect is equal to even exceed pay rank/keyword advertisement. Therefore, search engine optimization is a small and medium-sized enterprises to carry out network marketing should not be overlooked, but also search engine marketing a shortcut.