The significance of Flow management

Since the operator opened the 3G era, traffic management has been all operators and operators at all levels of work focus and hot topic, but their purpose and content is not the same. What exactly is the target of traffic management ? Let's talk about "Why do traffic management".

In a variety of conference meetings, the traffic management of the significance has been discussed , leaders at all levels also said a lot, is often said. But I want to go back two points:

First, said voice, SMS and other business growth is a trend, in today's view, is already happening, the most obvious performance is that some areas have been the decline in the volume of SMS business, and voice business price elasticity of the disappearance.

Second, the flow of operation, stock management and group customer management, this year, the operators unanimously emphasized the focus of the work. In the stock market, whether the customer retains or enhances the customer's value, the estimate concrete measure will take the defensive as the main, but the market competition is so intense, the measurement stock management effect main point, also mainly sees whether can defer the decline the speed and the amplitude aspect. As for the market, operators do not occupy the absolute advantage, but in emerging markets, offensive, even if done well, gained a large increase and share, also fear in the short term earned fame and wealth.

It is not difficult to see that this year the importance of traffic management has been self-evident. Flow Management is not only to have a successful case, or as a prize for innovative projects, but also to real income and profits to produce enough contribution to the completion of the beginning of the year, the growth of the unit issued indicators. How does this matter for life and death?

Let's look at what our business goals are in the voice age. The demand for voice communication between people is innate, and the communication network can not be built in a day, for a long time, the speed of the network construction is not up to the user's needs. The first stage of speech business in the case of short supply, through price adjustment, efforts to achieve voice demand and network supply balance; the second stage, the network and communication capabilities up, the focus of voice management through market segmentation, to target customer base to introduce different packages, gradually and slowly reduce prices, Enable operators to maintain a high level of profit; In the third stage, the focus of voice business should be on simplifying tariff and reducing cost.

So what is the operating goal of the traffic times? Dare not Ching for oneself, I was after reading a consultation analysis report, the answer to this question has been enlightened feeling. There is a series of metaphors in that material: the application is the water source, the network is the pipeline, the tariff is the valve, the terminal is the faucet, the user is the receiver of the final flow. This is consistent with China Mobile's emphasis on the "cloud tube terminal" To do mobile internet, to achieve "the construction of intelligent pipelines, build an open platform, to create characteristics of business, show a friendly interface" goal is also the same. Personal understanding, the goal of flow management is to #formatstrongid_0#.

Perhaps the reader will feel that this goal is too broad, then I will continue to elaborate on this overall goal in the second chapter of the phased division.