The significance of free pricing model to website construction market

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In recent years, with the popularity of the internet, more and more enterprises have their own web site, according to incomplete statistics, China has nearly 50 million corporate websites, in addition, the number of personal sites in the country has more than 30 million, the total number of web sites amounted to 80 million, However, of these 80 million sites, at least 80% of the sites are leased virtual host, therefore, the Web site virtual Host Security configuration and stability are strict requirements.

In the past, the virtual host market, often in accordance with the size of the virtual host and database size as a pricing standard, of course, the virtual host and database is only as a reference, the user is not aware of the configuration of the server, the other space operators will also limit the number of concurrent access to the site and CPU Generally speaking, a 100-yuan/year virtual host, while online 10 people may cause inaccessible situation. In this environment, the improvement of the virtual host pricing strategy has become an imminent market problem, and recently a virtual host pricing strategy called EWS IDC free pricing has aroused my concern.

EWS IDC's virtual host free pricing strategy, that is, access to the user's website traffic size to the billing, such as users with a minimum price of 1 yuan to buy a 10G space, 80G flow/month of the virtual host, the first month directly deducted the cost of opening, traffic for 80G. Beginning of the second month according to the actual flow of traffic calculation, monthly flow of 2G below free. More than 2G of traffic is based on the grading fee.

This kind of virtual host pricing strategy has a huge impact on the traditional virtual host market, because it changes the original user habits, improves the humanized design and user perception, and I think it will change these markets forcefully:

I. IDC market. IDC Market is a virtual host provider of the most mature industry, in the past, IDC is based on the size of the virtual host and database pricing, because this type of pricing is one-time consumption, only once a year, and for the traditional IDC business, a server to place thousands of sites is common, This leads to the inability to meet the needs of each virtual host user, so it is normal to limit CPU usage, limited memory, restricted traffic, etc. On the contrary, EWS IDC's free pricing strategy will not be the case, because it is based on the system on demand, the site each month to use the amount of traffic to pay the corresponding costs, there is no virtual host and database size confusion.

Second, the website construction market. Today's web-building companies and teams, some have independent servers, and some use the traditional IDC business virtual host, but in the use of stand-alone servers, some Web site construction companies and teams on the server security configuration did not have in-depth understanding, and generally for corporate customers and individual customers do a good job after the site, There will be some corresponding customer service work, this is bound to be unable to spend too much energy on the virtual host, in addition, compared with the free pricing strategy, the choice of traditional IDC business price is also high, the use of EWS IDC's free pricing strategy for these sites to build companies and teams cost savings.

Third, the individual stationmaster market. The total number of personal websites now exceeds 30 million, as far as I know, last year's IDC market complaints volume has climbed, the highest number of complaints is the virtual host market, and the type of complaint is the quality of the virtual host and service, the increase in complaints should give the virtual host industry some thinking, why there is such a high complaints, I think the main is the traditional pricing strategy, so that some IDC and a large number of Web site construction companies, in order to pursue the maximization of profit and unreasonable cost savings, neglected the use of personal webmaster feelings. Then why a complaints of the traditional virtual host can still be tepid, after all, the reason is not a good pricing strategy, I believe that in the near future, EWS IDC's free pricing strategy can change the market environment.

Today's virtual host market disorderly, on the one hand is a sharp increase in complaints, Word-of-mouth is getting worse, facing the industry integrity problems, on the one hand, the price is high, quality deviation. EWS IDC Free pricing model just makes up for these problems, let me feel the most incredible is that, as long as the monthly flow of less than 2G, that is, the daily IP in about 500 of the site, can also be added free to EWS IDC, which for the development of the network industry and the rise of the grassroots have a strong role in promoting, Not only enterprise users can enjoy free high-quality virtual host, even if the middle school students can enjoy free, this traditional virtual host market in the past, I do not dare to imagine.