The significance of Internet advertising market data and interactive marketing development in China

China network http://www.aliyun.com/zixun/aggregation/17578.html "> Advertising market data and interactive marketing development trend survey by the Dcci Internet Data Center, China Internet Association Guide, Across the country for different types of Internet media enterprises, network advertisers, advertising agencies, web monitoring and advertising monitoring agencies, joint experts, joint agencies, fully collect and aggregate all aspects of data, the formation of "China's network advertising market data and interactive marketing trends research report."

China's online advertising survey is one of the most important research directions in China's Internet survey, which is the largest Internet industry, market and user survey in China.

2009 first half of China Internet Survey Time: January 1, 2009 to June 30, 2009.

2009 the first half of China's Internet survey scope: The People's Republic of 31 autonomous Regions municipalities (Hong Kong, China, Taiwan and Macao, China did not involve).

2009 Chinese Internet users in the first half of the effective sample size: 88,096 user samples.

2009 first half of China Internet survey Internet Enterprises access to effective sample size: 125 Business samples.

2009 the first half of China Internet survey Internet expert consultants Effective sample size: 86 samples of experts.

Related Data research methods:

Research on the development trend of Chinese network advertising market data and interactive marketing through 1 to 1 enterprises face-to-face visits, 1 to 1 corporate telephone interviews, entrepreneur symposium and report probation, expert symposium and report probation four professional survey methods to collect data and information. The report group members carried out 1 to 1 enterprise visits to reach 125 people. After more than 80 eminent experts and entrepreneurs became expert advisers to the survey and report, the system participated in all areas of reporting.

In order to ensure the relative accuracy of the relevant subdivision market scale data, on the basis of obtaining the data through the interview of the manufacturer and channel, the subject group repeated the data cross test, the different enterprises in the same industry cross validation, the channel vendor's data validation, the historical data and the manufacturer's current data trend contrast model verification. In the forecast of growth rate, combined with the visit and discussion, we set up a standard industry segment market forecasting process, establish correlation analysis, time series model and regression analysis model to ensure the relative accuracy of prediction.

July 9, 2009 Beijing, Grand Hyatt Oriental, DCCI Internet Data Center (DCCI Data Centre, China Internet, abbreviation dcci,www.dcci.com.cn) Published to the industry in the first half of 2009 China's network advertising market data and interactive marketing trends, Internet market data and development trends, brand consumption data and development trends, brand contact point and transmission path monitoring, it brand media marketing value evaluation of the relevant data and analysis. coincided with the rapid economic downturn period of the Adworld2009 Interactive marketing world * Summer, is a crisis period of collective emergency action, is the industry to deal with the situation, observe the market direction of the best window, but also to promote the 2009 market exchanges and cooperation hub. It is reported that during the conference Dcci released IDP platform to achieve integrated, real-time, multidimensional processing data, oriented to interactive marketing the whole process, 360 degrees of all major problems to provide analytical tools and solutions.