The significance of website maintenance

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According to our network survey, the current domestic enterprises, 80% of enterprises have their own corporate web site, but there are 40% of sites that have not been updated since the date of the survey, from 2 years to 3 months, while the number of sites that can maintain regular updates (at least once a month) is less than 10%, a scary set of numbers, Enough to warn us that there are 80% dead stations in the Internet, which are not of any value in the network,

At present, the General Enterprise believes that the site maintenance is to protect the operation of the site, but in fact, this is far from enough, the site maintenance includes a few aspects: Site security, website promotion, website optimization, website updates and other four aspects.

So let's focus on the four major categories:

Website security

After market research, at present, there are 50% of sites have great security risks, perhaps these enterprises themselves do not know their own web site has been used by hackers, because hackers cracked the site, the general use of commercial value, mainly in: Black chain, flow and so on, so no professional maintenance of the site is not aware of, This can easily lead to the site by the search engine K station, down the right, and so on, the loss of huge, resulting in the company's business in the Internet can not be promoted a huge problem.

Website promotion

Website promotion Perhaps every enterprise knows, this is an effective way to transfer Internet resources directly into money, but also the way to achieve Internet brands, but some enterprises have set up the promotion department in less than 3 months to be removed, because the actual efficiency is not mastered, because the lack of good enough internet resources, Promotion is very difficult, the promotion is also a long-term process, because we must live in the Baidu platform above, only master enough resources to maximize the use of resources.

Website optimization

Website optimization: I believe we all know the great role and value of this is any advertising can not achieve the effect,

1, customer quality, through Baidu search to get the customer's intention is very large, the transaction probability is very large.

2, the credibility of high, Baidu on the front of the corporate web site, often can give people a very trust evaluation, that the company's reputation is very large. This increases customer trust in the enterprise, the success rate greatly increased.

3, low cost, keyword ranking only need a certain amount of money can achieve very good results, and will not want to promote such as Baidu to peer malicious clicks, so is a very good advertising model, but the site optimization must be long-term adherence. This is not a big business.

Website update

At present the Internet statistics have nearly 40% of the website is not any update, is the net name usually said dead station, is not any information site, customer reputation is very low, there will not be a lot of turnover, if the enterprise does not carry out renewal maintenance, there is no need to do this official website, pure waste of energy and time, Do it.

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