"The Silicon Valley electricity trader observes" buys the circle to take the smoke the hotel to play "The Flash buys"

　　28th from 7 o'clock in the evening to 9:30, Lotus Po Road and Wan Feng Road, a hotel King boss, constantly to watch TV at home daughter Hair micro-letter: "Beer Two boxes", "Red wine Two Boxes", "Erguotou a box", daughter do not know what, hurried to the shop to see exactly, saw dad and a group of people wearing "buy ring" clothing, At the front of the store, a line of shelves, a yell of liquor. Originally, starting from May 28 night, Beijing many famous food street nearly 300 Nanyan liquor store, together with out, wine shelves moved to the street, and then buy a ring together to play a "flash purchase." Participate in this buy-and-buy circle "flash shopping" are domestic and foreign winery (Zhuang) direct products, including a French original imported dry red, Germany imported black/white beer and a local erguotou in Beijing, as well as a series of pre-adjustable wine, these products sold to consumers in the hands of prices are far below the price of the surrounding business, even than the sky cat, Jingdong is also low, such as Germany's Stuttgart country beer, the activity scene is 7.5 yuan per bottle, and Jingdong price is 11.6 yuan. Erguotou manufacturers of Beijing market personnel said, manufacturers direct prices than the previous terminal sales price of 50% is normal, because the reduction of 3-4-level intermediary dealers, is equal to reduce each level at least 20% of the fare increase, compared to some of the liquor consumer website Low 30% of the price is also reasonable, Because the liquor consumer website is also a level distributor, their fare increase will be more ruthless than the traditional dealers, unless it is to do is "explosion", buy a ring is only a 115.html "> Service platform, it put the manufacturers directly to the terminal, the terminal store do not have to do inventory, no increase in sales, enjoy the company fixed sales commission 　　 　　, so there is now such a http://www.aliyun.com/zixun/aggregation/17725.html "> Price advantage is a natural thing." As we all know, since 2013, wine industry into the depth of adjustment, whether the factory or Nanyan liquor shops are struggling, especially Nanyan wine shop days more sad, face either transformation or closed the dilemma, so the channel change, reduce unnecessary intermediate links, become the wine industry's urgent needs and inevitable direction, Buy the circle does not take the product distribution to earn the difference for the purpose, attempts the platform to O2O the service pattern, obtains the factory, the terminal shop as well as the consumer's pursuit, therefore in Beijing organizes this large-scale "the flash buys" the activity also to receive the widespread attention and the response. In this event, Beijing, the Erguotou market leader boldly predicted that the next 2-3 years, the wine industry must be like buying a ring such a platform model of the world, manufacturers have to give up the protection of traditional dealers, but also have to cater to the rational demand for price; the president of the French Monteac winery in China said We enter the Chinese market is not long, and then the traditional way of acting is a dead end, so we are more willing to buy and buy a long-term cooperation, the manufacturers direct price to do it, and the previous mentioned Wang boss daughter also said, and buy a ring of cooperation two nights, orders reached 58, the sale of 21,000 yuan, is simply a miracle, was ready to switch to other industries, but through this and buy a circle together to do "flash shopping" activities, I saw the hope, ready to continue to insist for some time. It is understood that the buy-and-buy circle this "flash purchase" only tried to do 3 nights, but the result is quite abundant, a total of more than 5,200 orders to achieve sales of more than 1.87 million yuan, 300 terminal shop average profit of 1100 yuan, The maximum profit of 26,000 yuan, after that, buy the ring will also promote more manufacturers to direct the price of the way to cooperate with the terminal shop, and help the terminal to carry out more ground activities to attract consumers.