The Silver clan will become the Electricity merchant gold mine

Today's young people are undoubtedly the main force of E-commerce, and what kind of people will be e-commerce next gold mine? The answer is: old people!

According to the recent 2012 Chinese Internet fashion consumption data released by Alibaba, http://www.aliyun.com/zixun/aggregation/7676.html "> online shopping is not only synonymous with young people, more and more" The Silver Clan "also began to pursue the vogue of the net buys." Data show that in 2012 nearly 5 million of people over the age of 50 started shopping on Taobao. The "Silver Clan" is becoming another hot group of online consumption. For the rising consumer of aging network, I believe that e-commerce sites, smartphone manufacturers, software companies and even logistics company, should carefully study how to facilitate the elderly to enter the world of E-commerce programs.

Notice that online shopping is no longer a "patent" for young people, more and more elderly people like this way of shopping, why? I think: With the expansion of domestic cities, shopping for many elderly people is not very convenient. In supermarkets, for example, heavy goods are an absolute chore for the elderly, and the crowds and crowds of people who are afraid to fall are more respectful of the elderly.

On the contrary, the shopping website merchandise more and more, all-inclusive have, and just a little mouse on the door-to-door, which allows the elderly to produce through the online shopping solution "just need." There are ways to make the elderly more comfortable to use electronic payment function to achieve online shopping, this is undoubtedly an important issue. Just as most old people do not have the habit of using credit cards, it is difficult for them to learn to use Alipay and Tenpay. So, Taobao, Jingdong and other shopping websites can launch similar phone card shopping card? On the one hand, reduce the security of shopping, on the other hand, let the elderly can quickly and confidently shopping.

At the same time, innovation is needed in the logistics field. At present, some old people often buy commodities, such as rice, edible oil, are relatively heavy, if the elderly buyers to buy certification, to provide door-to-door service that very good!

With the advent of China's aging society, so that the elderly smooth completion of E-commerce shopping, will open another consumer new world. Pan Jingwen