The similarities and differences of blog marketing and forum Marketing

Social media is a new type of online media that gives users a lot of space, and it has the characteristics of participation, openness, communication, community and connectivity. Typical applications of social media are blogs, forums, wikis, podcasts, SNS, Twitter and other Web2.0 applications. The maturation and development of social media has promoted the rise of Word-of-mouth marketing, and social media has become the main network marketing channel of Word-of-mouth marketing.

http://www.aliyun.com/zixun/aggregation/8427.html "> blog marketing and forum marketing as a form of word-of-mouth marketing important marketing channels, it is necessary to discuss a separate. After all, as an important part of social media blog and forum, its network influence is more and more powerful, while the blog and forum appearance of the same, the actual fire and fire, while the blog and forum will dominate the future development of Word-of-mouth marketing.

Blogs and forums are typical representatives of the UGC (user-created content) model, which accounts for almost half of all. The forum has existed n for many years, and has played to the extreme in the Chinese world, after the blog sends first to, these few years has sprung up, the flow and the popularity is on the forum.

The forum is centered on themes, all of which are sorted by topic, and users first need to choose a favorite topic and then discuss it.

Blog is based on personal thought as the core, all content is around the blogger's personal thoughts and the theme of the discussion.

Can be simply understood as, the blog to see is a complete product, and is pure hand-made, and the forum is a pipelined production, showing the production of a variety of parts of the product line.

Therefore, the two ideas are different, attracting completely different groups of people.

I do not like the forum, so for my users, I compare the forum to a "dictionary", the Blog to "novel." The dictionary is needed when the time to flip, the blog is free time to look at.

It can be said that blogs and forums have their own characteristics, the target users almost no overlap, both and almost occupy the social media all users.

In the process of providing word-of-mouth marketing to enterprises, according to the product characteristics, target user group characteristics and marketing demand, choose the most suitable marketing strategy and media, and achieve the best marketing effect Wopush.