The site has a PV no conversion rate embarrassing situation reasons

Absrtact: With the growing competition on the line, we can no longer single one-sided said that as long as the site has traffic will have a conversion rate. How to protect their own information can capture the hearts of users, so that users are willing to dig pockets more important. We

With the growing competition on the line, we can no longer single one-sided said that as long as the site has the flow rate of conversion. How to protect their own information can capture the hearts of users, so that users are willing to dig pockets more important. We in the daily site optimization may be very common to the site of the flow of PV is also good, but the conversion rate is unsightly embarrassing situation, this situation for an online image of E-commerce site is fatal. So what are the main reasons for this embarrassment? I will share my three points of experience in this article.

One: Your chosen keyword is not the user has the desire to purchase the key words

For an E-commerce site, the key to the choice of keywords is that the word must be if the user has the desire to buy the keyword, for a word that does not meet this condition, even if the search index is high, we optimize to the position of high ranking, will not make the conversion rate of the site to promote the role To this author to make an analogy to more vivid description. We build one of your clothes-selling ecommerce sites. And if you do the site keyword formulation, choose such as "costume production" this kind of search for a large number of words, and then we put the word to do the first page, but overall for the site conversion rate will not have much effect. Because the search for this keyword is generally not a desire to buy consumers.

Second: The overall structure of the site does not conform to the user's friendly experience

The overall structure of the site can be in our site to stay time and users can more in-depth access to our site, and these two points precisely for our site conversion rate has far-reaching impact. If you have an attractive interface and content, and a good ranking, but if your site is a mess, the layout is complex. Such sites do not allow users to stay in depth access, even users of our site's basic trust will disappear. and a site without trust how convincing users to spend money. For the author believes that a good site structure will be seriously related to the overall conversion rate of the site.

Third: The site content does not meet the needs of visitors

For the content of the site to build, I think a lot of seoer will have encountered such a problem, our content should be biased to the user or to bias in favor of SEO? In the author's view, I think there is no such conflict between the two. The author thinks our content not only conforms to our SEO, but also should pay attention to our user's friendly experience. Because the user's friendly experience also relates to the site conversion rate. If we sacrifice the user's friendly experience to exchange for a good ranking, it is also picking up the sesame lost watermelon, we will lose our conversion rate. I think our content should be people-oriented, coupled with the changes to make content more in line with our SEO. In order to better upgrade the site conversion rate.

Conversion rate will determine whether the site long-term stable operation, and for the author of this article to share three points of experience we can see is around the user's friendly experience turn. In general to avoid the site has PV no conversion rate of embarrassment, you must webmaster user's perspective to optimize.