The site is positioned to get you closer to success.

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Positioning is a glossary of marketing studies, first presented by Aire Riss (Al Rise) and Jack Traut (Jack Trout) in 1972. From the point of view of communication, they think that positioning is to determine the right place for the product in the mind of the potential customer. Later marketing scholars argue that positioning is not only the product of the dissemination of the behavior after the production, more importantly, the product must be changed, that is, according to the characteristics of the product and the characteristics of the benefits, specific use of the situation, special user groups, more than the competitor's products and other aspects of the content to set.

Like enterprises, products, site positioning is to determine the characteristics of the site, the specific use of the occasion and its special use of the group and its characteristics bring benefits, that is, the site's special location on the network, its core concept, target user groups, the core role. Website Positioning marketing is the essence of users, markets, products, prices and advertising requirements of the new subdivision and positioning, preset site in the user's image status.

Single point positioning multi-directional expansion

In the Internet industry, many sites say what they do or what, but there is no suitable location.

As a result of the previous venture capital hot reasons, many sites are a big plate first, then the wind, and then in the big plate, to this cycle, and finally to the listing of such operations thinking.

First of all, this kind of thinking in the past is no problem, many sites are along this road, but for a variety of reasons, the Internet investment more and more rational, the operation alone, most of it is difficult to get the second round of venture capital. This situation caused a lot of sites in the location of the error.

At present, according to my personal understanding, many sites are their own site involved in the breadth of the business is very large, the whole market space is considerable, but found that the meat on the tip of the mouth but can not eat. No traffic, business very difficult to carry out, no income, income and expenditure is negative and so on the problem has been plagued the site's operators.

Positioning problems generally have two situations: one is the initial positioning too large, the other is in the process of operation is not necessary to expand their positioning.

For one, the advice of the small knitting is to choose the market to match their team organizational ability.

The first reason is that the small set often said: A company has no money is not important, but there is a strong combat ability of the team is important, and the formation of the team is a site can be involved in the size of the market point of measurement.

As an ordinary operator, is not able to have the appeal in a short time to set up and running-in out a very strong fighting team, of course, Mr. Ma, Mr. Zhidong such a prestigious and charismatic predecessors. Hiring and employing is not a concept, a company can recruit a lot of people in a short time, but a newly established company in half a year to recruit and run out a 10-person team has been very successful, (excluding the strong) and such a team can accomplish how many things?

Secondly, the limited human and material resources to make a subdivision to take a separate market is relatively easy, but to seize a large market difficult to increase a lot. Even in a big market, choose one of the subdivided markets to start the business, and in their own business does not carry out the situation do not fear others rob you other pieces of business, no possession of the market is not your, if the words of energy in this piece, can only let the main business more Shang.

The most important reason is that you look very small in a business market, its expansion of the space may not be small, this do not fear no opportunity, business expansion of the direction of a lot. Baidu is a very good example, previously in Sohu and Sina, search is only a very auxiliary function, but Baidu will be strong in this function, has now brought to Mr. Li a domestic one of the listed companies.