The site should not only have "content" but also users can "input"

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Many marketers are talking about "content marketing", but I think that only the content of marketing is not enough, but also need to introduce the concept of "put marketing", that is, generate more content and can not let users input, these content strategy is failed.

Of course, you must first define the success or failure of "put marketing", what kind of behavior is the user input? Maybe some sites just want to attract users to "really read" even if the input, some sites need users to "subscribe" to calculate input, or must "registered members" to calculate input.

After defining a good investment, you must think about what content can be put into the user. I think a lot of websites set up to get a shopping cart, do a lot of art design, but when the site to promote, the last to think about the content of the site, this is a very wrong way.

Your site is not because it is very beautiful to make you make money, also can not rely on the shopping cart on the hope that consumers can pay, you must have to allow consumers to input content to achieve the goal.

It means that you have to have more than just the content to be read, which must also be able to get users involved. Everyone who enters the site is thinking:

(1) Does this website meet my needs? (a look at the site I am looking for?)

(2) Is this website trustworthy? (Based on my experience, does this site look trustworthy?)

(3) Does this website have what I want? (Can I find what I need?)

(4) What would I expect if I bought something on this website? (What service do I expect?)

(5) What are the provisions of this website? (Are there any deceptive provisions?)

If the above questions are questionable or dissatisfied, you may be able to leave at any time.

The author recommends the following 10 ways to enable you to allow users to invest instead of opening the page:

(1) to create a unique flavor of the site

Here is to build the characteristics of the site, so that users can feel different from other sites. This difference may vary depending on the nature of the site, and this feature must be consistent across the site's pages, but not the cute wind, some are very serious.

For example, some websites often imitate the successful website, but often is parody, only lets the user think is a website's subsite, but cannot have the characteristic which belongs to own website.

(2) The wording of the action for the website

What's the word for action? It is the word that motivates the user to act, and does not allow the user to simply read, but the wording of the action may be different for some people, but not for some people, and therefore can only be conceived to look for action words that are effective for most people.

(3) The website should reduce the error in the text

This should be the most basic work, the article error-free, format specifications, users will naturally know that your site is rigorous and professional, some should not have appeared wrong, if too much, but also want to let users more "input".

(4) Make a website map to the website

Many users arrive at a Web page, most will quickly scan the page, if the page does not see what is needed, do not want to go deep digging. So if you have a lot of good stuff buried in a corner, you should let some links appear where users can see them quickly, or provide a site map that can be scanned quickly.

(5) Give the user a little sweetness

Most users buy things in the hope of having additional value-added services or gifts or something. For example, a page to buy a product: If you choose to use the website designated by the bank card to pay the purchase, can be additional to obtain a shopping card 100 yuan, if you do not have these cards, it does not matter, as long as the membership of the consumption, you can get the member of good ceremony, if you have long been a member, that the best, today shopping full hundred, hurriedly to move.

(6) Text to let users have a feeling of intimate

"Every user as the most important customer" is the hope of every consumer, others do not have preferential treatment, he can enjoy, can get unexpected results. How to let the original One-to-many Web site, can become a one-to-one service, or feel like it is just for you, must be able to make users your site's loyal fans.

For example, let the user login to the account and then related browsing, so that users can be more intimate customer service content.

(7) Emphasis on benefits rather than characteristics

Of course, the emphasis on product characteristics is understandable, but also remember to emphasize the benefits to consumers. The characteristic of the product is very rational, but the benefit is the appeal of the sentiment. For example, is the iphone really better than the Android phone? Whether the advantage is more than the characteristics, this do not need me to say you know, and more people may be beyond reason to choose the purchase of the iphone.

(8) to streamline the website text

Go to the site everywhere dissatisfied with the site to optimize the keyword, may meet the requirements of the SEO, but users see such a page, will only choose to leave.

(9) Add buttons that allow users to act

A clear and sincere invitation to the button or link is the focus of "put marketing", you have to be able to set up such an interface in one of the most obvious areas of the page to allow the user to invest, and the author suggests that you should place such a button on the necessary page, such as a consulting button, or a click button, or a share button, Certainly must be relevant and content enough to attract users.

(10) To add some friends to the site chain

The idea is to allow users to have a sense of identity, but also to make the search engine related. You can build your trust by linking to other peer sites or authoritative sites, and you can provide more information to your users.

These 10 ways to make your content strategy more attractive to users, how many do you do? If not, it's not too late to start now.

Hope that the above to your share, to help you!

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