The site user experience is not good then don't say anything

Source: Internet
Author: User
Keywords What user Experience

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21st century, the internet this new thing into the tens of thousands of households, more than 10 years of rapid development of the industry, the number of Internet enterprises into a non-linear upgrade, and the Internet industry is increasingly fierce internal competition. We see that users from the initial curiosity about the Internet, full of interest to today's various picky, uninteresting, this is why?

I think that the fierce market achievements too many excellent sites, corresponding to each category of users, have n more than one site for users to choose, can really for a large number of users, and the use of the site only accounted for a very few parts, and the constant mutual learning and imitation also makes the internet face "homogenization" of the problem, that everyone is very rich in function, There is not much difference in content, and in this way, the user experience is particularly important, "user experience" in recent years, all Internet enterprises in the constant pursuit of the bottleneck in the rush to break through.

So how to improve the user experience?

Reduce the number of HTTP open

What are the conditions for users to browse the Internet? is the bandwidth, and China's bandwidth situation we all know better, because the pipeline installation density is low, higher charges, even the provincial capital of the city's civilian bandwidth is still dominated by 1~2m, such a bandwidth note determines the user to open some of the page traffic will produce a large page, cotton, Therefore, the Internet enterprises need to pay attention to users when browsing the page to reduce HTTP requests, as far as possible in the page to achieve the main function of browsing and use.

On the other hand, unless it is the customer needs a large number of images of HTTP pages, as far as possible to reduce the use of page pictures, improve the speed of the page, so that users are happy to browse your site, from the perspective of domestic users, a regular "card" site, is absolutely not user experience. However, reduce the number of HTTP requests to improve the user experience can not generalize, if it is some forum class, query class Web site, new HTTP page is conducive to users to return to lookup, compare information, or very necessary.

Main information location highlighted

For frequently downloaded friends, there is a situation is the most users are criticized, but also the download station is urgently needed to improve the user experience, that is the target software download location is not prominent, important location by a large number of advertising software replaced, which has a certain fraudulent behavior for the user is despised, completely not user experience, Usually such sites rarely have "repeat customers", and such downloads will eventually lose a large number of users for short-term benefits.

In this respect, all Web sites should be a cautionary tale, the user's first goal is arranged in eye-catching, the reasonable position, lets the user in the shortest time and consumes the least brain cell to find the correct position, completes the use, but the Fitzpatrick law already has made the full annotation to him: the equipment current position and the target position's distance is shorter, the use time is shorter; The larger the size of the target, the shorter the time required by the user. Site as long as the combination of these two points to design the location of the main information, the user experience reached the degree of passing, will not be at the starting line on the user ruled out.

Control the pop-up mode and content of advertisement

It's a normal thing to advertise online today, however, we need to pay attention to the number of ads and pop-up way, many sites in order to improve revenue, using HTTP new page ads, and the use of the page volume, not only greatly occupied the user's bandwidth, but also require users to manually close the page, so that users feel very much of the program; On the other hand, the content of the advertisement is best and the main content of the website is related, if completely irrelevant, will also be criticized by the user. Relatively speaking, we see the major portals on the treatment of this is more reasonable, automatic closure of ads, new advertising pop-up way, healthy advertising content, not only not to arouse user dissatisfaction, but also to attract readers to watch ads, which is very good user experience.

The above points are the basic requirements for the user experience, only the site clear, prominent, and reasonable control of the number of ads, content, will not be users in the first round of the screening pass off, if you want to bring users more excellent experience, you need to combine their own content, the user group constantly groping, To find the right way.

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