The six main elements of SEO choice keywords

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From the SEO point of view, the choice of keywords is a general direction. The direction is wrong, all the efforts in the back are in vain, even the harder the more wrong. Therefore, the choice of key words is not only half the success, or even the premise of success. In general, selecting keywords should follow the following guidelines:

1, the word should have a certain commercial value, can realize the flow of liquidity.

Because SEO is only means, use SEO to make money is the purpose. Choose a keyword without commercial value, even if the line to Baidu first, I am afraid the site's profitability is very poor.

2, the word should have a certain amount of search.

A word that nobody searches for, even if ranked first, is meaningless. For example, suppose you do a website, the key word is your name Zhouqingquan. Such a word without search volume is very easy to row up, but the problem is, no one to search, so there is no traffic. Generally speaking, we suggest keyword search volume should be more than 100, of course, do not rule out the number of individual keyword search is very small but it is worth doing. About the size of the search volume, we can query Baidu index.

3, this word should match your SEO ability.

In the 1th talk about the business value of the key words, but not necessarily to choose the most profitable words to do. Because the more money the word, the more fierce the competition. such as net earn, lose weight, cosmetics and other words are very competitive, a lot of SEO experts, predecessors in doing such words, you are sure to surpass them? So there is no strong SEO ability is best not easy to get involved. Otherwise, it can only be a waste of time and energy. In the 2nd talk about the keyword search volume, but not that the larger the search volume is better. Baidu Search in the list, we can see the Thunder, QQ, Happy net, NBA, these words search volume in hundreds of thousands of. But the problem is, personal webmaster can not have such resources, ability to do these words to achieve the top three Baidu. Therefore, choose what kind of keywords should be based on their own time, financial resources and ability to decide.

4, choose the key words with divergent thinking

Stupid net earn nets think, to use the development of thinking to select keywords, not limited to the product name this one keyword, but the relevant keywords are carried out research and comparison, all possible conversion of the flow are considered in. Or take the Baby English learning machine examples, we can also consider early teaching, fetal education, preschool, baby, and other key words, and even further development, the full moon gifts, wedding gifts, gifts to the baby are also considered to come in. Because these words are search volume, when they search for such words, search your Web page, see this product, might be tempted.

5, to be good at analyzing your competitors

From the competitor's website to analyze the competitiveness of keywords, the introduction of the word to the ease of the level. Can be from the opponent's domain name, the number of backlinks and quality, the number of articles and quality, update time and other factors to analyze. Generally speaking, the top-level domain is more difficult than the inside page, the number of backlinks is more difficult to surpass the higher the quality of the article, the richer the content of the original degree of the more difficult to overload, the more frequent updates more difficult to go beyond.

6, the inventive can achieve a multiplier effect

Choose key words can not according to the common sense of cards, to have innovative thinking, in order to achieve the effect of the surprise. For example, now many people are doing online making money this keyword, so the word competition is very intense. I have two friends who avoid the word "make money online," one is to choose how to make money online, how to make money on the Internet these two words, it is easy to do the Baidu first, because the two words of competition than online to make more money, but finally bring the flow of money with the Internet is similar to the word, a day can have about 1000IP. Another friend chose to make money online, few people do this word, so it is easy to do Baidu first, daily search volume also has two hundred or three hundred. Counter-View a lot of online money this word, SEO strength may not be worse than my two friends, but the online money competition is too fierce, the site can only row to the third page of Baidu, fourth page, the IP to bring no more than 20 per day, it is very depressed.

From the above analysis, we can know how important it is to choose a keyword. Therefore, before doing a website, homework must be done enough, to full, meticulous, in-depth research keywords, reasonable choice of keywords. This article starts from http://www.szseow.com, reprint please indicate the source.