The six standards of advertising main choice network media

"Advertisers want to improve the network advertising marketing effect, the first job is to choose a good network media, if the right choice, you can say that the network advertising marketing has been half the success." "Zhang Pioneer mentioned in the discussion, and summed up the advertisers choose the network media six standards, the first is the media brand, advertisers always want to choose the credibility and moral norms of the network media, to enhance public awareness of their own brands and products, it can be said that the media brand is the main choice for advertisers to choose network media. The second is content quality. After these two points, the third is the quality of the audience, it can be said that the media brand and content quality determines the quality of the audience, and the media can attract what kind of audience for advertisers advertising marketing, nature is the advertiser's concern. The other is the advertising environment that the media provides to advertisers; 5th is the form of advertising, the media can provide a novel and effective form of advertising, users are willing to interact with such ads to play the characteristics of Internet advertising, the 6th is the advertisers are very concerned about the advertising monitoring, advertising finished, advertising data by WHO to provide? Is it provided by the media or by a third party authority?

Phoenix is the Phoenix New Media's graphics and text audio and video integrated information website, network platform linkage, combined broadcast. Phoenix provides quality services to advertisers, including professional media advice, good advertising environment, novel video advertising, accurate directional delivery technology, rich media advertising, and advertising monitoring by authoritative third party agencies DoubleClick and Nlelson, detailed advertising data analysis and other advertising services. At present, we have successfully served many brand customers, including IBM, Cisco, China Mobile, BMW, Land Rover, Aviation air, UAE Airlines, Konka, SONY, citizen, etc.

At this annual meeting, Phoenix also received the "2007-2008 news website class fastest growing online Media Award" by Eric Consulting.