The skill of choosing the title of bidding rank correctly

Bidding ranking is a number of search engine companies launched a pay-for-effect network promotion method, the specific approach is that advertisers in the purchase of the service, by registering a certain number of keywords, according to the principle of the highest paid top, the purchase of the same keyword site in different order to rank, appear in the corresponding search results of netizens. The bidding rankings were first adopted by U.S. search Engine Overture in 2000 (the company was acquired by Yahoo in July 2003) and later emulated and adopted by multiple search engines. Chinese search engine Baidu, a search and so on have adopted the way of bidding rankings.

The basic characteristics of the bidding ranking is Pay-per-click, ads appear in the search results (usually in front of the position), if not the user clicks, then do not charge advertising fees. In the same keyword ads, pay each click the highest price of the ads ranked in the first place, the following other positions in accordance with the advertisers themselves set the ad click on the price level to decide.

In search engine marketing, the characteristics and main functions of bidding ranking are as follows:
(1) Pay by effect, the advertising cost is relatively low;
(2) The advertisement appears in the search result page, and the user searches the content highly correlation, increased the advertisement localization degree;
(3) The position of bidding advertisement appearing in front of the search result is easy to arouse the attention and click of the user, so the effect is more remarkable;
(4) Search engine natural search results rankings of the promotion effect is limited, especially for the nature of the bad results of the site, the use of bidding rankings can be a good remedy for this disadvantage;
(5) Advertisers can control the advertising price and advertising costs themselves;
(6) Advertisers can carry out statistical analysis of the user clicks on the advertisement.

Baidu bidding rankings, is a pay-for-effect network promotion methods. With a small amount of input to the enterprise can bring a large number of potential customers, effectively improve corporate sales and brand awareness.

Every day more than hundreds of millions of people in Baidu to find information, enterprises in Baidu registration and product-related key words, will be looking for these products potential customers to find. Bidding ranking according to the number of potential customer visits to the enterprise billing, enterprises can flexibly control the network to promote investment, maximize returns.

Bidding rankings, from a narrow sense, is different from the Baidu search engine fixed rankings (hot zone) of a pay-for-effect search engine advertising model, also called Baidu bidding rankings, Baidu bid promotion or Baidu bid promotion services. Broadly speaking, bidding rankings can also be the generic term for keyword bidding, including Yahoo bidding rankings, Google bidding rankings, or Alibaba bidding rankings.

Baidu bid ranking as an example, the operation of advertising similar to the advertising position of the auction, the price of high advertising front, the main features are:
1. Do not limit the number of enterprises to buy keywords (the more keywords, the more advertising display opportunities, advertising costs more);
2. Baidu set the key word auction starting point (0.3 yuan, the more unpopular vocabulary prices higher, the name Yue commercial value higher, Baidu ranked price query);
3. The enterprise to a key word ranked competition, who money high who row before (advertising quality has a certain impact);
4. The top 10 ads are located on the left side of the Baidu search engine, that is, the natural search front, 10 bit later on the right side of the second page.

Compared to other competitive advertising, located in the natural search front and no obvious signs of Baidu bidding traffic base large, the effect appears fast, but the number of invalid clicks. Baidu bid ranked ads on the quality of the lower requirements, but the key word selection skills is very important, here simple to put forward the 300-degree bid ranking advertising optimization skills have been, 1. It digital products carefully selected Baidu; 2. Firmly rejects the vague and popular words; 3. Smart matching features do not forget to cancel.