The skill of cutting words in title titles of Web sites

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Title of the description of the broad and profound, the last time we have mentioned in the Web site optimization process title Description of some need to pay attention to, including: first, title do not stack too many keywords, two, title titles should not be too long, three, the site name and the core description of the sequence. I think the third aspect should say, "The title of the website and the description of the subheadings", this is more appropriate. The 3rd is to follow the SEO techniques inside the point: the core of the key words should be mentioned first.

What is the ultimate purpose of the title description? In my personal opinion, the title of the website has two main purposes.

The segmentation combination of keywords

Second, the long tail flow of the acquisition

To make the title descriptive meaningful, fluent, easy to read and understand. This is not a simple thing, or a lot of learning SEO friends have been to SEO skills know very much, but this can only explain a problem, that is, we get started.

The real ability to let our technical capabilities advanced, is our continuous practice, groping, and summed up. This is the source that allows us to continuously improve and improve.

How to describe the title, which itself has not become a problem. Because this does not have a very good specification, can only say concrete situation concrete analysis.

I have to cut the word and the mastery of participle is also very poor, below I for cutting words and word to talk about their own experience, please advise you a lot.

The symbol of the word cut

In general we often use to cut the words of the symbol has ... Let's give an example, such as "website optimization". How to use symbols to cut words in Chinese.

1, site optimization using the space symbol, so that the search engine will be cut into the "site" "Optimization."

2, Website/optimized use is "/" symbol.

3, Website | Optimized use is "|" Symbol。

4, the site _ optimization using the "_" symbol, is generally used in the title of this symbol.

The relationship between words and phrases

"SEO" is a word, "SEO service" is a phrase.

The weight of phrase segmentation

In a website title, such as "SEO website optimization Service", if our core keyword is "SEO service", in the index process "SEO site Optimization Service" by the search engine normal index. Look at a title "Website Optimization seo Service", "Website optimization seo service" is normal index out. Both of these headings are indexed as core keywords. Ouyangqiu that the core keywords for SEO services, the "Site Optimization seo Service" weight should be better than "SEO site optimization Services" to a little higher.

In the process of cutting phrase words, words and words closer to each other, more closely related. It's like a relationship between a loved one and a regular classmate.

Four, the meaningful combination of participle

In fact, can not say meaningful, mainly we are from the combination of keywords and density to consider the description and weight of keywords and so on.

Example "seo360-is committed to search engine optimization research, the use of Web site optimization technology to promote the site," this title can be cut out a lot of keywords out, I will not list, first of all, we look at the keyword "site optimization" density, "seo360-committed to search engine optimization research, Use website optimization technology to promote the website.

Index out of only one word, why seo360-is committed to search engine optimization research, the use of Web site optimization technology to promote the site "has not been indexed?"

The next article continues to explore the meaningful combination of participle.

Author: Ouyangqiu

Original Download: Guangdong SEO Association reprint please indicate the source. Http://www.yueseo.com/SEO/Qieci-jiqiaohtml