The skills and steps of marketing micro-blog Well

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According to statistics, Sina Weibo's user base has already reached a staggering 200 million, Tencent Weibo is no exception. Obviously, with the continuous expansion of the meager user base, Weibo has become the most fashionable, popular and popular social tool in the whole country and even in the world. In the streets, buses, tables, classrooms, homes, offices, we can see a group of young people with mobile phone play Weibo, imagine the impact of Weibo, it has become part of the daily life of some young people. As long as someone's place, can promote, micro bo such a big cake, can not let merchants to covet it! Many webmaster also saw the benefit, quickly grasp the trend to do micro bo promotion. Indeed, microblogging promotion if done well, can bring considerable traffic and benefits, but also access to user data to optimize the user experience, then, how can micro-blog promotion to do well? Let's talk about the techniques and strategies of microblog promotion:

First of all, we must do a good job of market segmentation, positioning target groups. After registering for Weibo, we have to set a theme for Weibo, such as: shopping malls, jokes, shopping, fashion, hair, etc., only clear topic information can attract users, we have to fully understand before we know our user groups, to understand what they like, focus on what, hate what, Micro-blogging that really attracts the target group is a successful microblog.

After identifying the theme of Weibo, it is necessary to identify the personality style for Weibo. Weibo can not do too common, do not make a look is advertising microblogging, but try to curry favor with the target customers. So we register a good microblogging, can not be anxious for the site's publicity, but try to improve their own information, choose a representative portrait, attractive profile, so that customers realize how our microblog can give users what information, how customer experience. It's best to be original and interactive, with interactive tweets that let users remember you.

After the completion of the preliminary work, we have to carry out more important late work-the new microblogging content. We can't always post repetitive tweets, which can make customers lose interest in you, and only update the creative content that users are interested in every day to improve the user experience and make your fans more loyal.

When your Twitter followers reach a certain number of times, you can start to promote. But to note that everything must have a degree, meet the truth believe we all understand, advertising content can not be published too often, and do not publish, as far as possible the next day interspersed. Do not because of a large number of ads to lose the personality of Weibo, this will only allow attention to decline, or even cancellation of attention, so that they picked up the sesame lost watermelon.

Control time, clever hair Weibo. A good microblog, if it is covered by other content, is also a failure content. Of course, we will not be stupid to release early in the morning, but we should be better at using the user's free time to publish micro-blog content, not only can improve the effect of each microblogging, but also save their time. In general, the best time to tweet is 08:00 to 09:00 before work, 11:30 to 13:00 lunch, 17:00 to 18:30 after work, 21:00 to 22:30 night leisure time, is the most people browse Weibo. Of course, make appropriate changes based on the daily habits of the fans ' area and the target population.

With the increase of effective loyal fans, a successful microblog promotion is formed, but with the promotion of the market full, the latter will encounter difficulties to break through the bottleneck, then we need to carry out activities, such as award-winning forwarding, pay attention, enter and create micro-blog groups, through these resources to let more groups know us, pay attention to us, So as to achieve the purpose of promotion.

Micro-blog promotion as a new way to promote, with a clear timeliness, purpose, interaction, as long as the mastery of good skills, can bring objective traffic and benefits for the site. The above is to do micro-blog promotion after the summary of the skills to do, I hope to the webmaster helpful, improper point out, please advise.

Original author: l ' oreal Shampoo | Http://www.bylots.com

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