The skills of medium and small-sized enterprises in bidding promotion
Source: Internet
Author: User
KeywordsBidding promotion
Many enterprises will choose Baidu bidding as an important network promotion method, but small and medium enterprises often difficult to achieve better results, small head bidding software small series below for small and medium-sized enterprises to introduce some Baidu bidding skills.
first, to do Baidu bid ranking title and description attractive, so that customers have a look at the desire to browse. The 1th of advertising will catch "eyeball"!
Baidu ranked best position in the first page, the first page of the top 5 browsing volume is the highest.
The so-called keyword, is the product or service specific name. For example, if a customer wants to buy clothes online, he will enter the keyword "clothes" in the search box, looking for information about clothes. To allow more customers to find you, the key words to use customers like and will search the key words, because your ads are for customers to see, your products are sold to customers, and customers do not produce distance.
If a website is open for more than 3 seconds, the customer will basically give up browsing. Dynamic Web pages and too much animation can affect your speed. Increase the speed of the site, pay attention to your site space (server) bandwidth to be high, fast.
second, the site's tone, structure, content must be reasonable, in line with the needs of netizens, so that customers look comfortable. Product introduction must be comprehensive, the product detailed introduction, so that customers feel the advantages of your products.
when the customer has the desire to consult, purchase, must let him at any time to see your phone, QQ, MSN, mailbox, message board and so on contact information. can also add some Instant messaging marketing tools to facilitate customers when browsing the page, and staff to communicate in a timely manner. Ensure operators, service personnel, consultants to be on duty.
Finally, your product price must adapt to the market, expensive to have reason. Must let the customer feel that he buys the product cost-effective is the highest!
Enter the same quality of the times, a lot of product quality difference is not small, many are the same line produced by different brands of products, but the choice of consumers why not the same? The guarantee of after-sale service is very important, Haier is a good example.
Baidu is just a kind of media, an intermediary, to establish a good customer relationship, the key is to see whether your product quality is excellent, whether the price has the advantage, the service is customer satisfaction, only the internal and external combination to let your advertising effect to achieve the best results!
Small head Bidding software is an intelligent bidding management tool, in the face of complex large accounts and a lot of key words, can timely monitor bid changes in bidding keywords, set automatic, analysis, malicious click in one of the intelligent bidding software, user-friendly operation and management, reduce the keyword bid is high, control account costs. Small Head Smart Bidding tool only you set a good bid range and target rankings, you can automatically adjust the price of the word, to achieve the best advertising location and the lowest prices, fully intelligent management, improve the rate of return on the auction is a good assistant bidder!
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