The slow growth of online games triggers the derivative chain or new eruption point

May 10 News, Xun Travel technology CEO Shu, 19Pay co-founder Shang, 5173 vice President Zhang Pei recently guest "New Media investment Salon", talk about "after the online games era investment opportunities", the game of built-in advertising and online games security market bullish, that the online industry derivative chain may be the next outbreak point. Online games industry to enter the adjustment period is still huge. It is understood that, with the March since the annual report of the major online games company announced, all the road analysts on the domestic market development of online games show a "bearish" mood.　　Deloitte China's deputy director of mergers and acquisitions services Cao Mei that, after 10 years of high-speed development, the market size of the online gaming industry will encounter bottlenecks, whether the increase in the number of players or game revenue growth is a downward trend. ThinkEquity analyst Aturbaga pointed out that the rapid growth of Chinese online gaming industry has been proved to be a bubble in Chinese online games.　　As for the VC market, the Chinese online games industry to the small and medium-sized enterprises will be less and less space, coupled with investors in the game industry has tended to cautious, especially the lack of capital accumulation of small and medium-sized enterprises living environment will deteriorate further.　　Then whether the investment opportunities in the field of online gaming have disappeared, 10 of the listed companies have all been divided into the growth of space, the three industry bosses gave a different answer. Zhang Pei that the Chinese online games market after more than 10 years of development, has entered a period of adjustment, but if the game market appears better products, there is a better business model, the whole market will continue to develop.　　He thinks that from the number of Chinese netizens and the acceptance of the culture and entertainment products, online games in China's market space is very very large.　　Shang that the entire Chinese online gaming market is only undergoing a period of adjustment, the whole market still has a huge space, but also need to strengthen the income way. Shu also agree that the game industry into the adjustment period. He believes that the entire online gaming industry will be not only in the business model, the content of the adjustment, but also the mentality of the adjustment.　　Shu pointed out that the past one or two years the entire online game industry is very complex, industry more and more inclined to utilitarian, the pursuit of interests seriously hurt the user experience, in effect the follow-up development of the game company. Shu points out that during the adjustment of the online games industry, we will have a benign change of mentality.　　Companies, whether they are operating or developing, are increasingly focusing on the user experience, seeking the ultimate balance between ARPU values and user experiences. Built-in ads or the next outbreak in the past year, with the domestic "Happy Farm", "Sunshine pasture" and other social games popular, more and more urban white-collar, middle-aged, and even the elderly have become gamers.　　While these players don't make much of a profit, it makes an emerging industry increasingly bullish, the game's built-in advertising industry. Zhang Pei said: "My parents, including my mother, are starting to" steal food ", they may pay less, but in the middle can still tap other business value, the original of those built-in ads are relatively narrow,There will be a lot of room in this market. "Zhang Pei's point of view has been Shang recognition, Shang said that his personal feelings is last year, his aunt, father, mother, father-in-law began to" steal food online. These people, though reluctant to pay, can be turned into advertising resources by attracting their eyeballs.　　The game built-in advertising industry will be the birth of a very good company. Shu also said that the entire game built advertising industry in the last two years has not been particularly good, but the future is very impressive. He believes that in addition to the game built-in advertising, the online games industry will also be in other aspects of the outbreak point, such as online games to accelerate the security of online games, online voice, game equipment Trading, on-line payment, etc. are very good prospects for the market. (Edit/Zhang Lei)