The smartphone market has risen to 228 million in the last year.

Rumors that the iphone 6 will adopt a larger size display have been reported by fans and the media, and Apple seems sure to launch another (or two) enlarged iphone this fall.

Why? According to a confidential document (published first by Recode), the user's strong demand for large-screen and parity smartphones, the pressure of operators and the three of competitors ' growth have made it "stubborn" that Apple should not launch a larger iPhone. The 2013 Apple document, which flowed from Apple's patent war with Samsung, was a market forecast for fiscal year 2014. It's not hard to see how Apple's management has long been aware of the urgency of introducing several larger-screen smartphones over the last year and further pushing the existing product line down to the entry-level market.

"What the client wants, we can't."

According to Apple, the smartphone market grew by 228 million in 2012 compared with the previous year. The smartphone, which sells more than $300 and has a screen size of 4 inches or more, has 0.91 (about 40%), and has a majority of 300 of the mobile phones priced below $159 million.

Customer demand, operator strategy, competitor pressure

Apple believes consumer demand for big-screen, low-cost smartphones will grow, and operators are looking for other brands because of pressure on subsidies and interest-sharing. As for competitors:

"Competitors have dramatically upgraded their hardware standards, and some aspects of the ecosystem," spending ' abnormal ' amounts of money on marketing, channels or operators, "Samsung? ）

On Samsung's ad, another document leaked from the patent wars, Phil Schiller, who is in charge of Apple's marketing, spoke highly of the Korean company's ads during the 2013 Super Bowl while exchanging e-mails with its advertising agency. Schiller described the accuracy of Samsung ads as being as accurate as a fiery athlete and Apple was unable to launch an attractive advertising program for the IPhone, "which is unfortunate because our products are much better than theirs."