The smoke of tablet computer: differentiation Innovation decides victory or defeat

Wen/Wang Jiecong sales to maintain rapid growth, market share close to the pattern is undecided, product shape and hardware and software structure are not finalized, it is because of these reasons, in the field of personal consumer electronics, tablet computer with the largest variable, but also the battleground of the manufacturers. IDC just released the latest Q3 report, the third quarter of the global flat plate shipments of 47.6 million units, an increase of 36.7%. Apple, Samsung, Asus, Lenovo and Acer ranked top five. There's been a lot of inflation behind the changing rankings, with a big drop in the ipad share and a rapid rise in the Android camp that are flooding the market with more possibilities. As the market matures, Market segmentation strategies will continue to differentiate the ipad's dominance, and the ipad's focus will continue to keep its own high profits. The Android camp's use of power continues to be ridiculed in the third quarter, Apple's ipad shipped 14.1 million units, only 0.6% of the growth, but as Samsung shipments grew 123% Year-on-year, Lenovo shipments grew 420%, Acer's year-on-year growth 346%,ipad share fell 11%. Analysts predict the ipad's market share will continue to slide. Although the ipad Air and the Mini with the A7 processor were listed in November, the ipad's high price still holds its own buying crowd. The ipad will grow slowly in the absolute number of shipments sold. With Samsung's share rushing to 20%, and Apple never so close, Asus ' Nexus stormed 7.4% and Lenovo first entered the top 5%. The topic behind the change in share is the use of data, which is what Apple CEO Cook prefers to use. Because every time he mentions that 80% of the tablet data comes from the ipad, the implication is that if the ipad market share is less than One-third, then the half Android tablet is estimated to be bought home and no one is using it. New mud in the September mobile phone war, the October began a number of new tablet computers to debut, but most of them did not change significantly. Like the Kindle Fire and the Nexus new tablet that people keep waiting for. The biggest change is Samsung's Galaxy Note 10.1 2014 edition, which has become the head of the Note 3 Conference, and note 3 itself and the previous generation of changes in addition to the latest hardware configuration is negligible. Another unchanged product is Microsoft's Surface 2. Almost all of the changes come from new hardware providers, such as Intel's Haswel chip, to make standby longer. The only big change is the keyboard, and the constant price is still high. The biggest change comes from the ipad's internal and external changes with Lenovo Yoga tablet as an example. In the latest ipad, the introduction of A7 has greatly increased the imagination of the product, making it the first 64-bit tablet, and the design process for the ipad Air has been greatly deepened. Lenovo's Yoga tablet is Android.A rare bright spot in a tablet. Because the design of the cylindrical protrusion of the handheld end has broken through the "flat" two words. The design of the protruding parts of the battery also greatly increased the use of time, design creativity and the use of experience combined better. The general tablet uses more than 3,000 MA batteries, Lenovo Yoga flat 8-inch products with more than 6,000 ma. Market segment winners Even though the tablet market was created, today's ipad cannot rely on a single product because the market is maturing and it means the market segment will be the future of tablets. The ipad and Android camp, high priced products and nexus, customized Kindle Fire and open Galaxy, flagship brand and Shanzhai products. Different tablet companies have new breakthroughs in different market segments. 1. From consumption content to production content. With the A7 processor leading edge, the iOS version of the film, music editing software more mature, the ipad's efficient production will be the key to change. 2. The Android market is not cost-effective. The success and high price of nexus and Kindle Fire are inseparable, but with the development, the cost-performance ratio is becoming less important because more vendors have better selling prices. 3, the morphological change begins to replace the size. The success of the Samsung tablet is to count into the unique tablet, which is more accurately a large-scale intelligent branch. When the 6-inch product is relatively blurry, the size change is no longer a major innovation. Back to Lenovo's yoga tablet, a difficult to describe, but a look at the design changes for the tablet to create more space for imagination. Back to that topic, the final use of the tablet was not shaped and there were still more changes. 4, the brand ingredient aggravating. In addition to the ipad's brand, Samsung's Galaxy tablet is actually a cheap handset seller, and Asustek's growth is inseparable from the Nexus,kindle fire of Google's own son, which is a continuation of the Kindle's brilliance. Lenovo is also beginning to use its own best consumer brand "Yoga".