The snoring cloud in the tyranny of the flying stop snore instrument to sell to 3 million

In order to solve the problem of sleeping snoring, a Shenzhen company named Cloud Fly launched a smart stop Snore Miriam. Users wear the product on their ears before going to bed to improve snoring during sleep.

Rochang, founder of the Cloud, says snoring is a common phenomenon, with about 150 million people snoring severely in China. The reason for developing this product is because he is a person who snores very seriously. With the 20 electronic experience, Rochang and colleagues after nearly 2 years of research and development, the final launch of this product. Through clinical verification, family and friends experience, and in the micro-letter collection of 5,000 users of the trial, the product results are recognized by these users.

This snore instrument makes use of bone conduction and voice to determine whether the user snoring, the detection of snoring signal, through the sound or vibration of the way, without awakening the user's premise to stimulate users, to achieve stop snoring. "Pretending to be a geek" simply tried the product and found that it would intervene according to the intensity of the snoring by emitting "beep" sounds and vibrations. However, because it resembles a Bluetooth headset or hearing aid, it is easy to slip off when sleeping. Rochang said that there are many reasons for snoring, in the cloud to stop Snoring Miriam is from the point of view of muscle relaxation and tightening, not from the point of view of treatment to solve the problem. Because the respiratory muscle relaxation is irreversible, this product does not cure snoring.

When the product was launched, its accompanying software had not yet been listed. Rochang said the app is currently working on compatibility issues with Android devices and is expected to launch next week, with iOS software coming on the market later. App software allows users to record data about snoring during sleep and upload them to the cloud for subsequent user service. In the daily use, even without the app, the product can work properly.

It is understood that the cloud to fly in the initial plan to achieve 200,000 sales this year, next year to reach 500,000. However, as the product is about to be with the Beijing-east of the public to raise cooperation, after the product will be in the Beijing-east platform for promotion and sales, Jingdong intends to push this product, and set a 3 million guarantee impact 5 million of the target volume of expenditure. The retail price under this product line is 468 yuan.

In addition to the electric dealers and retail channels, cloud fly also tried to push this product to professional medical channels. Its partners, "Health of the Year" is working with professional medical institutions to assess the effectiveness of this product. Rochang says they are also applying for medical device registration through partners to clear barriers to access to the medical market.