The soil and ecology of e-commerce platform

E-commerce is the special form of the information revolution and the virtualization of the tangible market. As we hail the advent of the Internet virtual shopping era, we must profoundly study the characteristics of the world of E-commerce:

1. Electronic commerce is beyond the limitation of time and space.

Transaction virtualization, let us away from the goods, but, the transaction of virtualization but the buyers and sellers are close to the distance! In the Internet world of transactions, both buyers and sellers communicate more directly, spanning the obstacles of distance. A Chinese seller can communicate directly with a buyer from Australia. E-commerce makes the cost of transactions greatly reduced, thus stimulating the vitality of human trade action.

The obstacles of time are also eliminated. The virtual world's shops are no longer dominated by the sun, and are no longer limited by the rest of the market. A 7x24-hour virtual shop that never closes.

However, it cannot be said that the time limit is completely eliminated. The biggest limitation at the moment is logistics and logistics time consuming.

2. E-commerce provides the classification and subdivision of information.

The breakdown of commodities helps buyers select and compare, greatly reducing the time and expense that buyers consume.

It is said that Google's E-commerce search has just been online (confirmed my prediction-"E-commerce vertical search Fantasy", 2009-3-16). In the world of E-commerce, people can face a large number of products subdivided, any long tail demand can almost be satisfied.

E-commerce platform public API becomes a trend. Open API makes the interconnection of E-commerce and E-commerce search become a reality.

At the same time, platform operators pay more and more attention to the mining of market segments, and focus on the construction of vertical e-commerce sites. PPG, where the success of customer-prudential products caused by the shirt E-commerce frenzy. Excellence, when the Amazon's book E-commerce successfully copied to China.

3, the promotion of E-commerce means virtualization.

Since 2008, the Advertising alliance has sprung up. The success of customer-prudential products is even more conducive. Virtualization ads, virtual placement ads are unstoppable.

2007, Zhejiang Qiandaohu Tourism bureau through Google AdSense out of the advertisement is: "Want to have sex?" Travel to Qiandaohu. "In 2008, the embedded ads used in the 007-movie BMW have been used in the plug-in game of Kaixin."

4, E-commerce and social marketing inseparable.

2008, American social marketing out of President Obama, people feel: is the joke too much?

This is no exception! On the Onlylady, an opinion leader's mix-sharing will bring huge sales to unknown brands. Social marketing has overcome the prevalence of violent marketing for several years, search and Word-of-mouth sharing means by the first hand, network PR promotion to become an emerging industry.

Socialized marketing facilitates the socialization of e-commerce. A few years ago, the island of information is disappearing, and large companies have picked up the dream of E-commerce in recent years. The electronic desert is becoming an oasis!

5, integrity is the core content of E-commerce environment.

Open and fair is the basic demand of society, and it is also the basic requirement of electronic commerce relying on social marketing. In addition to sellers integrity, buyer integrity, platform operator integrity gradually received attention. In the ecology of electronic commerce, fairness is the supreme criterion. All profits and tyranny deviating from justice will be overthrown!

Therefore, electronic commerce is not a simple technical framework, its core is human. The electronic commerce system is not a simple code and server, based on the digital world, there is a very real society. If E-commerce platform is the soil, then the society attached to E-commerce platform is the ecology. Any e-business platform operators should never neglect the cultivation of ecology.

    Successful E-commerce operators, all attach great importance to E-commerce ecology. For example, in Alibaba's system, Ali University, merchant community is regarded as an important link. Many times with the Chinese manufacturing Network (focus technology) friends to explore, found that they are also training as an important means of promotion and development. E-commerce platform operators of the system is nothing but: platform, colleges, exhibitions, associations. Everything beyond the platform, is striving for a goal----ecology! (Text/Dream Qinhuai)