The source of attraction of business-to-business platform of "sense of belonging"

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After several years of development, the Business-to-business platform has now become a blossoming state. How to stand out in many business-to-business websites and become a problem for business-to-business websites. The author in his 6 years of network promotion experience, aware of a point, to increase the membership of the "sense of belonging" is the business of Business-to-business Web site in the competition to win the key, the attraction of Business-to-business platform from the enterprise "sense of belonging."

1, business-to-business Platform of enterprise "sense of belonging" analysis

China's enterprises have 3000多万家, of which only 200多万家 has its own website, most enterprises choose Business-to-business Platform for network marketing. In the promotion, the Enterprise chooses to publish the information on several or even dozens of business-to-business platforms. Because of the large number of business-to-business websites, enterprises can be very selective. According to the survey, many enterprises in the network promotion, will focus on maintaining one to two business-to-business platform, the other platform is simply the release of information. The key to deciding on business-to-business platforms is the size of the enterprise's "sense of belonging". It is understood that the vast majority of business-to-business users can not create a "sense of belonging", only a very small number of business-to-business sites, such as Alibaba, the world's factory network in this respect do a good job.

2, business-to-business platform of enterprise "sense of belonging" promotion strategy

To enhance the "sense of belonging" of the enterprise should be analyzed from the needs of the member enterprises.

Only businesses in the Business-to-business Web site opened the shop, enterprises will have a "sense of belonging." Industry well-known world Factory network, for the enterprise members to provide free independent domain name shops, members in three minutes can be set up with more than 100 sets of templates business shops, which for the enterprise "sense of belonging" promoted a very positive role.

Enterprises have to publish the need for advertising, but often million ads, so that many enterprises deterred, access to free advertising will also enhance the enterprise "sense of belonging." The World Factory NET member Enterprise, has the opportunity to obtain the website homepage or the channel page value million advertisement position, can raise the enterprise "the sense of belonging" again.

Many enterprises have to carry out foreign trade, open up foreign e-commerce market demand. Industry insiders revealed that at present only the World Factory network, the provision of English-language station free station services. At this point, the World Factory network once again walk in front of other business-to-business websites, greatly improve the enterprise "sense of belonging."

3, business-to-business platform of enterprise "sense of belonging" to enhance the effect

Business-to-business Platform of the enterprise "sense of belonging" to promote the effect of ascension, can be clearly reflected in the site viscosity, access, inquiries, and many other aspects of the volume. In this respect, do a very successful world factory network, now IP120 million, every day, nearly 13 million of the inquiry information, nearly 1 million enterprises have established business shops. Corporate "sense of belonging" has been upgraded, and the popularity and reputation of business-to-business websites will also improve. These advantages will also become a business-to-business website to attract member customers, improve the competitiveness of the site's important chips.

Enterprise "sense of belonging" is the key factor for enterprises to choose Business-to-business platform. The major Business-to-business platform only fully aware of this, in order to remain invincible in the fierce competition. Ignoring the corporate "sense of belonging" promotion of the Business-to-business website, will only be ruthless abandonment of enterprises.