The South Zhaopin to stir a pool of spring?

Recently in the domestic recruitment market has two news, one is Yu Zhiwei to join LinkedIn China, as vice president of marketing. Yu Zhiwei, vice president of HP China, and general manager of China HP Software group Greater China, is responsible for the group's strategic development and business development in Greater China. Second, Zhaopin set up the South Marketing Interactive center in Suzhou. With the rapid development of mobile Internet, people have more and more opportunities to find jobs through the Internet, thus breeding more business opportunities. Whether leading the British or Zhaopin, are looking for more market opportunities, especially zhaopin into the worry dominant South market, the intensity of competition can be imagined.

Why go South?

November 7, Zhaopin's Southern Marketing Interactive Center officially opened in Suzhou Science and Technology city, becoming the largest institution in Suzhou Human Resources Industrial Park Science and Technology city, which is considered to be aimed at breaking the regional restrictions and better providing services to a large number of small and medium-sized enterprises in the three or four-line cities of east and South China. Build a career development platform nationwide.

It is easy to see, the wisdom of the move is also intended to break the "North Wisdom of South Future" regional restrictions, in the competitor's "site" on the innovation to win, the introduction of a nationwide "career development platform" concept, to subvert the mode of innovation to attract users, decisive battle in the South market.

As early as 2007, Zhaopin the first marketing Interactive center in Beijing to develop two or three-line emerging markets. The North Marketing Interactive Center has accumulated a lot of data and valuable experience in the process of operation for 7 years, which provides a good replicable model for the South Center.

Zhaopin chose to go south also because the opportunity of the southern market is quite large, since the listing in June this year, Zhaopin began to layout the whole country, that is, to the south market depth. This August, Zhaopin acquired the headquarters in Shenzhen, a comprehensive professional recruitment website China Talent Hotline, to enter the southern market to open a breakthrough. This national second Marketing Interactive Center settled in Suzhou, but also to infiltrate the southern three or four-line city. Today, the talent gap in the three or four-line city is emerging with the entry of enterprises.

Zhaopin CEO Guosheng in the face of fierce competition in the south, said: "The biggest difference between the Smart Alliance and competitors is to focus on the job seeker." At present, opponents in the enterprise to do more, we will provide more services for job seekers, can products to the C-side transfer, for the C-terminal to build a career development platform. In addition, Zhaopin launched the evaluation, education and training business is not currently competitors, our original intention is to build a career development platform, to provide users with a full range of professional services. ”

The decisive battle of the three or four-line urban SME

Guosheng also said: "The current network recruitment of several giants, are mainly facing the saturation of the demand for the one or two-line city of large and medium-sized enterprises, while the recruitment of strong demand for three or four-tier cities and small and medium-sized enterprises, but often can not get professional recruitment services, high-end talent shortage. Zhaopin's second marketing interaction center complements this gap and builds bridges for local talent markets. This is also an important jigsaw puzzle in the Zhaopin career development platform. ”

According to Zhaopin's 2014 third quarter employment confidence index, demand for three or four-line cities grew 29% per cent year-on-year, well above the national average of 23%. It can be foreseen that, as the second to third industry gathers continuously to the town, the urban supporting policy gradually falls to the ground, the next few years three or four line City Enterprise will become the recruit main force. In fact, with the increasing cost of living in the one or two-line cities, many employed people, including college students, have fled from the "North Canton" and returned to their hometowns for entrepreneurship or employment. In addition to local talent, but also the need for other professionals and cross-regional talent, but the job is difficult to control the local job opportunities, this time, the recruitment site can be matchmaking. At this point, there is a need for a clear understanding and demand for the employment environment of the three or four-line city, which is what the recruiting website can do to help these users.

At the same time, we also see the national policy is to promote the development of urbanization, the three or four-line city's demand for talent is more and more vigorous. 2014 is the beginning of the development of urbanization, as the second to third industry has been gathering, urban supporting policies gradually fall, can be foreseen in the next few years three or four-line city enterprises will become the main recruiting force.

In recent years, although the recruitment site has undergone a good development process. But clearly it is far from enough. At present, from the whole human market, the network recruitment industry in China's deep ploughing is only 30%. In the United States, the Australian network recruitment penetration rate of 70%, 80%, in China, the proportion is still very low. As the boss of the recruitment industry, Zhaopin has been pondering the service, campus, white-collar people, high-end crowd needs. Channel to do offline, offline and mobile phone wireless terminal mode should also how to infiltrate? As well as evaluation services, overseas personnel services, education and training business, and so on, obviously this is a network recruitment industry layout of a global thinking. Today, the development of three or four-line cities has obviously become the focus of Zhaopin development, and the next focus of Zhaopin and worry competition, although the current worry advantage in the southern market is more obvious, but the focus is different.

In addition, in the recruitment of competition is also more and more diversified, such as NET, 58 with the city, etc. also in the search for work has certain advantages. They are also constantly infiltrating more markets. This is also a force to be reckoned with in the area of online recruiting.

Competitive Tentacles diversify

As we all know, today's recruitment market is a mixed bag, many companies compete for the recruitment market. For example, the mobile Internet era, such as Lahan, hunting and other vertical sites are also quite popular. And LinkedIn's entry into the Chinese market has also been very eye-catching. This brings some competitive pressure to the recruitment market. Of course, for Zhaopin and worry, they are platform for the development of the layout, can be said to be a professional platform to create. But there is a huge after the jumbled, and sometimes not as vertical recruitment site simple and focused.

At the same time, we also see that with the popularity of the O2O concept, as well as the resulting development opportunities are more and more. This is also one of the competitive links to the traditional big platform. After all, the larger the platform, the more resources, should provide a more abundant means, but the vertical platform is more focused, but also attract a number of users. In addition, similar to the 58 city, net and other life Services information platform also involved in the recruitment field, for the traditional platform also has a certain user diversion. The future market development, will also be more diversified, everyone in their respective fields to find the opportunity to help users, and for users, they will look for opportunities in multiple platforms, and ultimately whose service is good, who can bring them the ultimate success, will also be the spread of user Word-of-mouth.