The spam on the Internet

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At the end of April this year, at the beginning of May, Google, Baidu has launched a crackdown on "content is just meaningless interspersed keyword" spam garbage content of the "Penguin algorithm" and Baidu "Web2.0 anti-spam detailed strategy." Hope that through such measures, for spam garbage implementation of the crackdown to protect the search engine rankings of justice and the online world order.

Baidu exposure of the spam page

It must be noted that as search engines become more commercially valuable, more and more spam waste-content manufacturing plants are targeted at search engines. Spam's original intention is to deliberately target and use search engine flaws, through spam spam links, to get a higher ranking of search engines. By the hand of the search engine, will not have any value of their own web pages recommended to netizens, to get their own should not get the commercial interests.

It is understood that Fujian Putian specializes in imitation brand website of a network company even set up more than 1000 people outside the chain team, every day will produce at least tens of thousands of "content is just meaningless interspersed keyword" spam garbage content.

Knowing the search engine, Baidu "Search Engine Optimization Guide 2.0" Definition of "cheating" said: "Any use and amplification of search engine strategy defects, using malicious means to obtain the quality of the page and the rankings, resulting in the quality of search results and the user search experience drop behavior will be the search engine as cheating."

Regardless of the "use and amplification of search engine strategy flaws, the use of malicious means to obtain the quality of the Web page is not in accordance with the spam of the form of garbage content, but it has always been unable to change the characteristics of Google, Baidu has been stressed:" Not for users (provide better service), but specifically for search engines ( . "

Word, search engine to spam garbage content of the principle is "abnormal people for the demon"-that is, cheating and normal web site operators, site users want to provide more users with useful content (services), and hope that through such continuous, uninterrupted behavior to obtain user recognition, In order to obtain reasonable benefits or netizens praise the behavior is different; cheaters do not work on Web content (unique services)-they have never intended to attract users with unique and effective web content (unique services), but rather to study search engine vulnerabilities, Purposefully for search engine vulnerabilities to disseminate a large number of spam spam information.

Chen, the CEO of Mushroom Street, asked questions about "the identification of the contents of the Mushroom Street" the principle of "the anomaly of objects as a demon" is further clarified as follows: "The behavior of suspicious users must be different from that of ordinary users; the behavior pattern is convergent."

It goes without saying that all search engines hold "0 tolerance" attitude to spam rubbish content, they also unceasingly strengthens to each kind of "the anomaly of the thing is the demon" The Spam rubbish content identification work. Unfortunately, with the continuous popularization of the network and the rapid development of network technology, the search engine's working principle has no substantial progress, which makes the search engine for a variety of "objects of the anomaly of the demon" cheating can not carry out more accurate attack, which undoubtedly gave the spam garbage content manufacturers opportunity.

For example, in the Web pages included, rankings on the external link search engines are very dependent, but whether Google or Baidu, for the "This link is the user or the other site really recommend your site, this recommendation, whether the user has value" technology has never been marked progress and breakthrough, only in turn to require stationmaster, Seoer think about the purpose of building stations, requiring webmaster to report spam links manufacturing sites. Can in fact, "want to rank well, hair outside the chain is indispensable" has completely become all stationmaster, seoer consensus.

And, in the search engine eye, this kind of "the anomaly of objects for the demon" behavior is necessarily to maintain a period of continuous behavior, and can not just by a "abnormal behavior" to identify a website is spam garbage implementation. Search engines need a comprehensive evaluation of time, and in this identified "lag", perhaps a lot of spam garbage content operators have earned a bowl full. Even if the cheat site was search engine K station, but due to the unlimited site domain name registration and Low-cost, more sites to change the domain name and "Triando this again", even the tone is not break, and immediately put into and search engine "mouse fear cat, it is rumored to" the game.

In this case, no resource, no financial resources of many small and medium-sized sites also have to complete the "content is just meaningless interspersed keyword" spam garbage-among them more people do not expect more unreasonable search engine high rankings, only to their own site search engine rankings not with their own site real difference too far. At this point, "the anomaly of things for the demon" spam Garbage gradually become "not abnormal" network normal. Therefore, the network of various spam garbage content presents the more and more fierce spark prairie.

Baidu's own content system and a variety of advertising pages occupy the top Baidu search rankings

In the face of the increasing normality of spam rubbish, in order to maintain their own network hegemony, search engine in addition to constantly introducing various measures to combat spam garbage, they are more in their minds to use in their own grand content system (Baidu Encyclopedia, Baidu know, Baidu Library) on the construction-Google also began such a plan.

Search engine hope, through the construction of their own content system, to their "trusted content" search engine rankings "always in the front" to solve the impact of spam garbage on the rankings, in a shorter time to the search engine into "in-site search", so that hundreds of millions of times a day to stay in the vast search traffic in their homes-so "water and water will not flow outside the field "The vision is the search engine heart to solve the spam garbage impact of the most perfect solution."

Such negative effects have been initially revealed, too many keyword search results in many Baidu's own products ranked top of the highest ranking let people, plus "Baidu promotion", "Google Ads" a variety of PPC ads, search engines for small and medium-sized sites have been increasingly narrow the space, webmaster, The "honeymoon period" between seoer and search engines is about to pass.

With the increasingly rampant "normality" of spam rubbish and the search engine's efforts to build its own content system, how to build a unique website content system and Web site user growth system, through appropriate marketing publicity, efforts to create brand-name sites, so that more customers remember their own, "Let everyone tell You", Make it easier for more potential customers to find themselves in the spam garbage-ridden online world and become loyal users. At the same time effectively reduce their website on the search engine dependence. Is that many small and medium-sized sites have to prepare for a rainy day, consider the problem (this article by Gouyn12 original starting, copyright, Wenzing, reprint, please use the link form to indicate the origin of the article http://www.gouyn12.com/seowd/275.html).