The specific difference between event marketing and activity marketing

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Now the event marketing and activity marketing is used in the network marketing is more and more frequent, for the network company, now the main network promotion way is the event marketing and activity marketing. A lot of people in the event marketing and Activity Marketing subdivision, the distinction is not open, always the event marketing and activity marketing confused. I'm here today to differentiate between event marketing and campaign marketing.

In event marketing, 2011 Wantong Pharmaceutical Products Wantong in the product of the promotion of the products, the promotion of the Sanli on the planning of the spokesperson for the scandal incident, at that time, after this incident, attracted 100 of the media to report on the network hype, first, in the end of the world post mysterious male gifts white lilies, Burst material Sanli have a new boyfriend, and then continue to explode material mystery boyfriend thousand Lilies, Valentine's Day two secret dating. The incident spread to raise the Sanli's attention, 100 media reported 286 news. This is typical event marketing.

Activity Marketing (always mistaken for event marketing)

Japan's west Rail watch maker wants to open the market in Australia, raising the popularity of the winning bid, and has claimed that one day a month will be dropped in a square watch, who picked up. That day, the watchmaker hired a helicopter, put thousands of watches on the ground, the people at the scene to pick up the watch, a look or intact, so all tell their new friends.

This event is often considered a very successful event marketing, but in fact this is a planning of the activities of the pillars of marketing, before the throwing of the watch activity is the use of media to publicize the activities of the time, place and content, this message, it attracted the local people's extensive attention, and then this activity formed a good reputation, After this, and in line with the online promotions and media offensive, and finally opened the Australian market, the successful marketing campaign to successfully sell products.

In general, event marketing is mainly about the events that just happened, or the famous historical events to plan, resulting in a strong news effect. Event marketing The timing of his propaganda is not in the past, can seize the time to reach the goal of marketing, but for a lot of promotional personnel, found no hot events and products have any relationship, this lost a lot of opportunities. Reduce advertising costs while achieving marketing goals.

and activity marketing is after a long time of preparation, the activities of every detail and process, to achieve the goal is a lot of changes, the implementation of activities in accordance with the activities of the planned completion, activities are often the more successful.

Events are abrupt and are constantly being altered according to the progress of the events. and activities are in a long period of preparation, what things decided under a certain period of time to carry out a campaign marketing.

In the interactive aspect, the event marketing lacks the interaction and the feedback, is relies on the consumer unilaterally one type I nanxi spreads, achieves the marketing goal, can enhance the popularity. Activity marketing is a system before the interaction of a number of mechanisms to set up, not only can establish a brand image, but also to form a systematic planning, sales to achieve the goal.

In terms of adaptation, event marketing is generally used for companies with low visibility, an urgent need to open the market, or a brand image in a disadvantaged position. Activity marketing is not applicable taboo, less risk.

Therefore, according to the above points, it is completely proved that event marketing and activities of the different marketing, and each can achieve an effect. Obviously, in the conduct of activity marketing controllability is higher than the event marketing, so we need to consider in various aspects of publicity, is the final goal, the results are consistent.